Promotional products are an important part of any marketing strategy. Whether you sell simple consumer products or expensive and complex services, the right promotional product printed with your logo can amplify your marketing efforts and help you maintain a presence in your customer’s life.
If you haven’t spent too much time thinking about how promotional products can benefit your business, these 10 facts will really be an eye opener!
80% of people own between 1 and 10 promotional products. This means that promotional products are an important part of people’s lives.
53% of those people use a promotional product at least once a week. That means that for the majority of people, these products aren’t just lying around collecting dust. They are actually helping people in their daily lives!
60% keep promotional products for up to two years. This means a couple of different things. One, it means that most people aren’t just going to throw your promotional product in the garbage. But it also means that if you haven’t had a new promotional product made in the past two years, your last one may not be around anymore.
91% keep at least one promotional product in their kitchen. That means that whether you are choosing a pen or a pad a paper to print your logo on, choosing a product that can be used in the kitchen really increases the likelihood that your product is going to be used on a regular basis.
Bags generate the most average impressions of any promotional product. Because they are used so frequently and taken out of the home where others can see them, they represent an exceptional opportunity to get your logo out there.
Bags are tied with pens for the lowest cost per impression of any promotional product in the US. If you’re looking for high promotional value on a budget, you can’t do any better than reusable bags.
Mugs with your logo on them are more effective than radio and TV ads. 57% of people were able to recall the advertiser represented on a mug vs 32% on radio and 28% on TV.
15% of people in the midwest own logoed outerwear. That’s the most of any region in the country. If you do business here in the midwest, giving out branded clothing is a safe bet.
77% of people say a promotional product’s usefulness is the number 1 reason they keep it. If you want to keep people using your product for as long as possible, go with something with a lot of utility, not just a novelty.
85% of people had done business with an advertiser after receiving a promotional product. This stat pretty much says it all. If you want to encourage people to do business with you, it is very helpful to provide them with a promotional product that is memorable and makes their life easier.