4 Tips for Creating a Distinctive Brand

4 Tips for Creating a Distinctive Brand

No matter what you do, you want to have a brand that people are eager to return to. Whether it’s tires or telephones you sell, you want your repeat customers to be the lifeblood of your business. Half the battle of earning the business of lots of repeat customers comes with having an exceptional product or service. The other half is way you present that product or service.

And that’s where we come in. Creating a distinctive brand goes beyond having a great name and logo. If you’re doing it right, it goes into everything from your business cards to how you answer the phone. Read on the learn 5 valuable tips for creating a distinctive brand.


Be bold, visually.

It is very important for you to create a visual brand that is bold and unique. Is there a chance that your name or logo could be confused with a competitor or a company in a completely unrelated industry? That would not be good. We recommend sticking with bold lines and colors with minimal text and design elements for a visual identity that is instantly recognizable.


Keep your customers close.

Distinctive brands have loyal customers. If you want your customers to automatically think of your company when they are in need of your product or service, it’s best to keep them close. The best way to keep them close is to let them know you care about them and their opinions, and that their needs are your top priority. Seek feedback from them and always be excited to see them, especially with repeat customers.


Surprise and delight.

Surprise and delight are two of the most effective ways to create good memories and good feelings when it comes to your brand. Everyone loves to receive a surprise offer or coupon, but what about more outside-the-box ideas like a branded calendar or koozie? Promotional print products are an excellent way to set yourself apart and stay top of mind.


Deliver consistency.

At the end of the day, nothing is more distinctive than reliable performance. That’s something we take to heart here at Performance Group and it is the reason why we have so many satisfied repeat customers. When you not only meet but exceed expectations, you have a brand that is truly distinctive.

We would love the opportunity to talk with you about how Performance Group can offer print management solutions that help your company stand out and be its best. To learn more about us, check out this quick FAQ section. To get in touch with us, click here.