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Sending all your fonts packaged is not fail-safe: all needed fonts aren’t always provided, or all your fonts may not be recognized when we open your file, causing shifting and changes in your design. Outlining your fonts is a safe step to avoid these issues when sending art files.


Make certain you open any new document in CMYK color mode. Open in CMYK, do not switch to CMYK if you opened an RGB document by mistake. Illustrator, Photoshop and In-Design are dependent upon the document color mode.


Bleeds allow you to run artwork to the edge of a page. On a press, the artwork is printed on a large sheet of paper and then trimmed down to size. If you do not allow for a 1/8 inch bleed, any misalignment while cutting will result with the artwork not running to the edge of the paper. Bleeds ensure you get the results you need.


You can either link or embed images that you import into In-Design and Illustrator. When to link and when to embed is important to understand before importing an image.

Here’s the difference between Linking & Embedding:

Linking: The image that appears in the In-Design document is a preview of the image stored somewhere else on your computer or network. If the file you linked to your In-Design document is changed, it must be updated.

Embedding: The image is copied into and saved within the In-Design document itself. It doesn’t matter where the original file is located or whether you alter the file, because an embedded image is copied and saved directly within the In-Design document. Please embed all images used in In-Design / Illustrator before saving as a PDF and submitting.


Acceptable programs (Mac & PC) include Illustrator, QuarkExpress, Pagemaker, Freehand, Photoshop and In-Design. If you are using CorelDraw please export your files as an Illustrator or EPS file. Files set up in programs such as Microsoft Word or PowerPoint will be usable, but will be converted to a PDF file for print. If you are using In-Design please package your le and zip-up the packaged folder containing fonts, links to images, PDF and working In-Design file to upload.