10 Promotional Products for 2019

10 Promotional Products for 2019

How are you promoting your business in 2019? While digital marketing and traditional media are both important staples of any well-rounded marketing strategy, perhaps neither of these makes quite the lasting impact on a customer or prospect as timely and useful promotional products. When you take the right promotional product at the right time and add your logo to it, you’ve got a recipe for high impact marketing. See some of our picks for 2019’s top promotional products below. Clear reusable bags. At most sports and music venues, large bags are not permitted unless they are made of clear plastic. The problem is nobody has these bags laying around and nobody wants to pay for them. Providing a branded version of this specific bag for your sports- and music-loving customers could be a great marketing opportunity. Canvas totes. These days, more and more people are using reusable canvas totes for their groceries and other purposes. Why not take advantage of the opportunity to get your business some free air time by providing customers with these bags? Reusable water bottles. Are you sensing a theme here? Eco-friendly promotional products are hugely popular in 2019. If you want people to remember you every time they reach for their water, a custom printed reusable water bottle is a great idea. Portable device charger. Is there anything worse than being out and about when your device runs out of power? Your business can come to the rescue in that undesirable situation by providing custom branded portable device chargers that your customers can carry in their car or briefcase. Poppable smartphone grip. You’ve probably...
Increase Your Direct Mail Response Rates

Increase Your Direct Mail Response Rates

What are your marketing resolutions in 2019? If one of them is to learn more about direct mail marketing campaigns and how to get the best results out of them, this blog is for you. While digital marketing remains an important aspect of overall marketing efforts, many businesses find that a well executed physical marketing campaign yields even better results. Read on to learn about several key points that could help you increase your direct mail marketing response rates in 2019. Statistically, direct mail is much more effective than email. The reasons why are tangible, literally. As opposed to email, direct mail is tactile, personal, positive emotion-inducing, and memorable. All of this adds up to positive experiences and positive brand associations. Use email marketing to supplement direct mail, not replace it. There are numerous reasons why people these days typically harbor some distrust of digital marketing efforts. That means that, for most businesses, relying entirely on digital marketing is unwise. However, using digital marketing and print marketing in tandem creates increased conversion rates on both platforms. Personalizing direct mail pieces increases conversions. This is a step that many businesses choose to forgo when designing their direct mail campaigns because it requires extra time and resources and they aren’t convinced that it will be worth it. In fact, research shows that adding a person’s name and full color in the direct mail can increase response by 135%. Adding one more piece of sophisticated information from your database can increase it by 500% (!). When you make a piece of marketing feel like it was designed specifically for that person, the...
3 Print Marketing Trends for 2019

3 Print Marketing Trends for 2019

What does your business have in store for 2019? If you’re looking to up your marketing game and make deeper connections with more customers and prospects, now is the time to start thinking about strategies for your business’ marketing in the new year. Brand new or tried and true, we’ve put together a list of print marketing trends that will help your business make connections in 2019. Drive digital engagement with print. We’ve talked about how, in the digital age, people still trust print more. But that doesn’t mean that businesses don’t need to consider their digital strategy. One trend we’re likely to see a lot more of in 2019 is using print marketing to drive digital engagement. One way to do that is by printing a QR code on your printed marketing materials that, when scanned, sends the person to a specialized landing page on your website. This is a great way to get people engaged with your website and social media, sign up for your email list, or to claim a special offer for your product or service. Surprise and delight with color and texture. We know that the reasons why people still have a deep inherent trust of print advertising is largely because of its tactile qualities. And quality matters. Think about the feel of a phone book or newspaper versus the feel of a thick, matte finish cardstock. Both have the same advertising message on them, but which do you trust more? When investing in print advertising, spending a little extra to get high quality material makes a difference in the end. Another element that...
Why Calendars Make Great Marketing

Why Calendars Make Great Marketing

With the year winding down, the holidays are right around the corner and… it’s calendar season! For businesses, it’s a great opportunity to provide a piece of custom printed marketing material that has a lasting impact on customers and prospects. For the rest of us, it’s time to get a new calendar (or two) and get ready for the new year ahead. If you haven’t used calendars as marketing materials before, this blog is for you. We’re going to explore what makes calendars great marketing tools and let you know how Performance Group can help make developing the highest quality printed materials for your business an easy and stress-free process. Calendars are tangible. While you might look at the world and think that everything is becoming digital, you’d be ignoring an important truth. The rise of digital is arguably making print even more valued. People like having something they can hold on to. Unlike digital ads or experiences, a calendar doesn’t disappear after one viewing. In fact, it becomes a useful part of that person’s life. It gets hung up in their home or office and gets used daily for scheduling and reminders. This type of tangible usefulness is something you can’t get out of most marketing materials. Calendars get a lot of use year after year. Most people make heavy use of a calendar. And while many utilize digital calendars on their phone or computer, many people also still rely on a physical calendar for planning their activities. The advantage of using a calendar as a piece of marketing material is that, while it is useful, the person...
Why Catalogs Work Marketing Wonders

Why Catalogs Work Marketing Wonders

Have you ever wondered why, in the era where seemingly everything is becoming digital, we are still receiving catalogs at our homes and offices? The reason is simple: they work. If you’re looking for a new way to market your business or sell more products, the answer might be looking to the past. In this blog, we’ll discuss just a few of the reasons why catalogs may be the powerful marketing tool you are overlooking. Catalogs influence people to buy. People like catalogs because they are tangible, trustworthy items that you can hold and hang on to. You can pick it up, put it down, or come back to it later. Having this kind of reliability results in a trust between the person looking at that catalog and the company the catalog represents. Did you know that they actually have a stronger influence on buying decisions than websites or TV ads? 72% of people said that catalogs make them more interested in a retailer’s products, and 84% have purchased an item after seeing it in a catalog. Catalogs launch multi-channel purchasing experiences. You may not be placing your order from the catalog by phone the way you used to, but there’s a lot of evidence that catalogs are still the beginning of a whole lot of purchasing experiences, especially in the online arena. If you have an online store, a physical direct mail catalog is one of the most effective ways to get people in your virtual doors. Catalogs evoke strong positive feelings. Think about your favorite catalog when you were a child. Chances are you have a very...