Direct Mail Isn’t Dead

Direct Mail Isn’t Dead

Some things never go out of style because they just work. In the world of marketing, that timeless classic is direct mail. Even in the internet age, direct mail marketing still has the greatest impact on customers and prospects, helping improve brand awareness and strengthen the bond between business and consumer. Whether it’s a business to business relationship or business to consumer, a marketing strategy that includes high-quality direct mail marketing converts better than one that doesn’t. Let’s take a look at some of the proven reasons why direct mail is so effective today. Direct mail is targetable. Today, it is possible to take a very specific and targeted approach to direct mail marketing. Rather than wasting resources sending your marketing materials to countless people who aren’t in your target audience, you can use today’s sophisticated targeting services to ensure that the people who receive your marketing materials are in your target market. Direct mail is personal. Today’s direct mail targeting technologies also mean it’s easy to make your marketing materials personal. Instead of simply addressing it to “current resident” or “valued customer,” you can use the person’s actual name. This makes the customer or prospect feel more valued right away and increases the chance that they will engage with you going forward. Direct mail breaks through the digital chaos. While digital marketing is a part of most marketing strategies today, the sheer amount of marketing messages that the average internet user encounters on a daily basis means that getting noticed and actually getting traction with online marketing is easier said than done. Direct mail, on the other hand,...
Best Promotional Print Products for Summer 2019

Best Promotional Print Products for Summer 2019

Promotional products advertise your business in a unique way: by becoming a useful everyday item for an actual person! Whether it’s an employee, customer, or prospect, it sends a positive message when people see them using a promotional product with your company’s name and logo on it. And what better time to invest in some fresh and fun promotional products for your business than in summer? People are spending more time outside socializing, feeling good, and using a variety of warm-weather products. Why not let your business get in on the fun? Below are a few of our favorite promotional products for summer 2019. 16 oz. Libbey Pint Glass. One of people’s favorite summer pastimes is enjoying a cold, delicious beverage. Outside or in, it is a great idea to have a high-quality pint glass available that is branded with your company’s logo. These high-quality glasses are laser etched and can be customized with colors on the bottom. Outdoor blankets. Heading to a picnic or an outdoor sporting event? Don’t forget to take along a blanket! One of the most enjoyable parts of summer is spreading a blanket on the ground and enjoying the outdoors with your family and some music, sports, or food and drink. We have lots of great options available that will let your business get in on the fun, too. Stadium cushions. Sporting events are synonymous with summer. Whether you are at a major league ballpark or cheering on your kids from the bleachers at little league, the seats are rarely as comfortable as you would like. So why not increase your comfort while increasing...
How to Tell Your Brand’s Story

How to Tell Your Brand’s Story

Today, marketing your business is synonymous with telling your brand’s story. Customers and prospects don’t just want to know what you are, they want to know who you are. And while who you are and what your business stands for may seem obvious to you internally, actually describing it accurately is often a more challenging prospect than business leaders expect. Because it is one of the most important marketing challenges that businesses face today, we decided to write a blog to give business leaders some guidance when it comes to how to tell your brand’s story. Read on to discover some of the things you can do to communicate your brand’s essential qualities to customers and prospects. Go beyond the buzzword. If you dive into marketing in the digital age, you’ll hear the word “storytelling” get thrown around a lot. It’s a classic buzzword. But in order to make it work for you, just boil it down to its essential qualities. What is a story? It has characters, a setting, a plot, a conflict, and a resolution. So apply this to your brand, the product or service it sells, and the problem it solves for your primary customer base. The core of your story is about how you solve the problem in your customer’s life, so make that the main concern of your story. Where should you tell the story? Again, this may seem simple but it’s actually a fairly complex question. Today, there are so many ways to tell your brand’s story that you will have to decide what is right for you. One place that is right...
What Makes Product Packaging Stand Out

What Makes Product Packaging Stand Out

What makes a product sell? As much as business owners and inventors want to believe that the buying decision is most heavily influenced by the inherent quality of the product, that isn’t always the case. According to Harvard professor Gerald Zaltman, the most important factor driving buying decisions today is emotion. And what creates emotion in a potential buyer? It’s largely the shapes, colors, and words you put on your product packaging. All of this adds up to paint a picture of what the consumer is getting from the product, beyond the product itself. Is it comfort? Luxury? Find out what you are selling beyond your actual product and you can begin to really make your packaging stand out. Let’s take a look at a few of the best ways to do that. Colors. The colors you choose to represent your brand and your product communicate a lot, even more than most consumers even realize. For example, yellow typically conveys happiness while black generally imparts feelings of power and control. White is indicative of simplicity, purity, and cleanliness while colors like blue can portray different things based on the shade. When it comes to designing your product packaging, color is the last thing you should make an arbitrary decision on. Think about what you are conveying with your choice, consider alternatives and what they would mean, and if necessary, bring in a branding agency to help make the right decision. It will be worth it in the end. Language. The type of language you use and how it is presented on the packaging also make a big impact on...
10 Promotional Products for 2019

10 Promotional Products for 2019

How are you promoting your business in 2019? While digital marketing and traditional media are both important staples of any well-rounded marketing strategy, perhaps neither of these makes quite the lasting impact on a customer or prospect as timely and useful promotional products. When you take the right promotional product at the right time and add your logo to it, you’ve got a recipe for high impact marketing. See some of our picks for 2019’s top promotional products below. Clear reusable bags. At most sports and music venues, large bags are not permitted unless they are made of clear plastic. The problem is nobody has these bags laying around and nobody wants to pay for them. Providing a branded version of this specific bag for your sports- and music-loving customers could be a great marketing opportunity. Canvas totes. These days, more and more people are using reusable canvas totes for their groceries and other purposes. Why not take advantage of the opportunity to get your business some free air time by providing customers with these bags? Reusable water bottles. Are you sensing a theme here? Eco-friendly promotional products are hugely popular in 2019. If you want people to remember you every time they reach for their water, a custom printed reusable water bottle is a great idea. Portable device charger. Is there anything worse than being out and about when your device runs out of power? Your business can come to the rescue in that undesirable situation by providing custom branded portable device chargers that your customers can carry in their car or briefcase. Poppable smartphone grip. You’ve probably...