Tips for Choosing Engaging Promotional Products for Your Customers

Tips for Choosing Engaging Promotional Products for Your Customers

Did you know? After receiving a promotional product, 85% of people did business with the advertiser. Promotional marketing is the ultimate way to boost your brand’s outreach and recognition. Whether you want to drive customer loyalty or reach more customers, finding the best engaging promotional product will help you get there. Below are a few tips to find the best promotional product for your customers.  Know your audience Who will be receiving this engaging promotional product? This is the most important tip. Knowing your customer has many factors. Factors such as age, gender, occupation, and location. The more you know, the better. Think about the type of people you are targeting and their lifestyles. Start small to narrow your target market down. Women or men? Maybe both? Older adults or younger adults? Is your target market business professionals? Maybe your audience is leaning towards athletes. Once your target market is discovered, you can determine your objective.  Determine your objective What do you want to accomplish? The answer to this question is crucial for the outcome of your campaign. If you know exactly what your ideal outcome for this promotional campaign is, then you won’t be wasting money on promotional items no one will engage with. Your company’s goals should determine how much money or energy should be spent on the project. Do you want higher-end products that target a filtered audience? Or should you use a more low-cost promotional item that makes sense among a general audience?  Top product categories Keep in mind the most popular products out there. Creating a unique branded promotional product will encourage the consumer...
5 Ways to Track Customer Engagement with Printed Mailers

5 Ways to Track Customer Engagement with Printed Mailers

Printed mailers aren’t the fastest or the cheapest but consumers prefer and trust direct mail more than most high tech interactions. Printed mailers create a tangible experience that the internet can’t give. In a world that is consumed with nonstop emails and annoying notifications, the physical offers have the most meaning. The best part? There are ways to see how your customers are responding to your printed mailers. Keep reading for 5 ways to track customer engagement with printed mailers.  Exchange Mailer for a Perk Allowing your customers to bring in their mailer for their own benefit is a great way to track their engagement. The perk could be a discount, a tangible item, or even reward points for your loyalty program. After the campaign is sent out, you can physically see how many people bring in the mailer.  Call to Action A call to action (CTA) on your mailer will also help track performance. A call to action is a statement that gives direction to the consumer. Two common CTAs are “Visit our website” and “Call Now”. When you add these statements to your mailer, you should be paying attention to the number of leads visiting your website or how often your phone rings during the day.  Offer Code This is the simplest way to track engagement. When you include coupons and promo codes on your printed mailers, more customers will make sure they take advantage of them. When you include the codes or coupons, make sure they are easily identified to your company. This way you know these deals came from your mailers. The more codes you...
How Print Marketing Benefits Ecommerce

How Print Marketing Benefits Ecommerce

Your primary source of sales is online. But does that mean that your business should only exist in the digital world? For businesses that want to expand their audience and gain loyal customers, the answer is an emphatic NO. For ecommerce retailers today more than ever, print marketing is a singularly useful tool for engaging consumers and building trust and loyalty. Why is print marketing such an effective tool for marketing ecommerce businesses? To begin with, it’s been shown that people respond more positively to print. But there are a host of other reasons why you shouldn’t overlook print in your ecommerce marketing strategy. Read on to learn why. Expand your presence into the real world. Think about the various ways you see brick and mortar businesses using printed materials to advertise their business. Whether it’s an insert in the newspaper, an advertisement in a magazine, or a flyer or poster at a local event, there are countless creative ways to get your business seen. This is important so that people will think of you in all sorts of scenarios, not just when they are immersed in the digital world. When it’s tangible, it’s real. If you have a good ecommerce site, people can get a good feel for your business and your product. A good site will build the trust it takes to get that person to buy for the first time. But when it comes to building deeper connections that foster return customers and eventually loyal brand evangelists, it takes something tangible to go that extra mile.  Catalogs still work. When was the last time you received...
Direct Mail Isn’t Dead

Direct Mail Isn’t Dead

Some things never go out of style because they just work. In the world of marketing, that timeless classic is direct mail. Even in the internet age, direct mail marketing still has the greatest impact on customers and prospects, helping improve brand awareness and strengthen the bond between business and consumer. Whether it’s a business to business relationship or business to consumer, a marketing strategy that includes high-quality direct mail marketing converts better than one that doesn’t. Let’s take a look at some of the proven reasons why direct mail is so effective today. Direct mail is targetable. Today, it is possible to take a very specific and targeted approach to direct mail marketing. Rather than wasting resources sending your marketing materials to countless people who aren’t in your target audience, you can use today’s sophisticated targeting services to ensure that the people who receive your marketing materials are in your target market. Direct mail is personal. Today’s direct mail targeting technologies also mean it’s easy to make your marketing materials personal. Instead of simply addressing it to “current resident” or “valued customer,” you can use the person’s actual name. This makes the customer or prospect feel more valued right away and increases the chance that they will engage with you going forward. Direct mail breaks through the digital chaos. While digital marketing is a part of most marketing strategies today, the sheer amount of marketing messages that the average internet user encounters on a daily basis means that getting noticed and actually getting traction with online marketing is easier said than done. Direct mail, on the other hand,...
Best Promotional Print Products for Summer 2019

Best Promotional Print Products for Summer 2019

Promotional products advertise your business in a unique way: by becoming a useful everyday item for an actual person! Whether it’s an employee, customer, or prospect, it sends a positive message when people see them using a promotional product with your company’s name and logo on it. And what better time to invest in some fresh and fun promotional products for your business than in summer? People are spending more time outside socializing, feeling good, and using a variety of warm-weather products. Why not let your business get in on the fun? Below are a few of our favorite promotional products for summer 2019. 16 oz. Libbey Pint Glass. One of people’s favorite summer pastimes is enjoying a cold, delicious beverage. Outside or in, it is a great idea to have a high-quality pint glass available that is branded with your company’s logo. These high-quality glasses are laser etched and can be customized with colors on the bottom. Outdoor blankets. Heading to a picnic or an outdoor sporting event? Don’t forget to take along a blanket! One of the most enjoyable parts of summer is spreading a blanket on the ground and enjoying the outdoors with your family and some music, sports, or food and drink. We have lots of great options available that will let your business get in on the fun, too. Stadium cushions. Sporting events are synonymous with summer. Whether you are at a major league ballpark or cheering on your kids from the bleachers at little league, the seats are rarely as comfortable as you would like. So why not increase your comfort while increasing...