Increase Your Direct Mail Response Rates

Increase Your Direct Mail Response Rates

What are your marketing resolutions in 2019? If one of them is to learn more about direct mail marketing campaigns and how to get the best results out of them, this blog is for you. While digital marketing remains an important aspect of overall marketing efforts, many businesses find that a well executed physical marketing campaign yields even better results. Read on to learn about several key points that could help you increase your direct mail marketing response rates in 2019. Statistically, direct mail is much more effective than email. The reasons why are tangible, literally. As opposed to email, direct mail is tactile, personal, positive emotion-inducing, and memorable. All of this adds up to positive experiences and positive brand associations. Use email marketing to supplement direct mail, not replace it. There are numerous reasons why people these days typically harbor some distrust of digital marketing efforts. That means that, for most businesses, relying entirely on digital marketing is unwise. However, using digital marketing and print marketing in tandem creates increased conversion rates on both platforms. Personalizing direct mail pieces increases conversions. This is a step that many businesses choose to forgo when designing their direct mail campaigns because it requires extra time and resources and they aren’t convinced that it will be worth it. In fact, research shows that adding a person’s name and full color in the direct mail can increase response by 135%. Adding one more piece of sophisticated information from your database can increase it by 500% (!). When you make a piece of marketing feel like it was designed specifically for that person, the...
3 Print Marketing Trends for 2019

3 Print Marketing Trends for 2019

What does your business have in store for 2019? If you’re looking to up your marketing game and make deeper connections with more customers and prospects, now is the time to start thinking about strategies for your business’ marketing in the new year. Brand new or tried and true, we’ve put together a list of print marketing trends that will help your business make connections in 2019. Drive digital engagement with print. We’ve talked about how, in the digital age, people still trust print more. But that doesn’t mean that businesses don’t need to consider their digital strategy. One trend we’re likely to see a lot more of in 2019 is using print marketing to drive digital engagement. One way to do that is by printing a QR code on your printed marketing materials that, when scanned, sends the person to a specialized landing page on your website. This is a great way to get people engaged with your website and social media, sign up for your email list, or to claim a special offer for your product or service. Surprise and delight with color and texture. We know that the reasons why people still have a deep inherent trust of print advertising is largely because of its tactile qualities. And quality matters. Think about the feel of a phone book or newspaper versus the feel of a thick, matte finish cardstock. Both have the same advertising message on them, but which do you trust more? When investing in print advertising, spending a little extra to get high quality material makes a difference in the end. Another element that...
Why Calendars Make Great Marketing

Why Calendars Make Great Marketing

With the year winding down, the holidays are right around the corner and… it’s calendar season! For businesses, it’s a great opportunity to provide a piece of custom printed marketing material that has a lasting impact on customers and prospects. For the rest of us, it’s time to get a new calendar (or two) and get ready for the new year ahead. If you haven’t used calendars as marketing materials before, this blog is for you. We’re going to explore what makes calendars great marketing tools and let you know how Performance Group can help make developing the highest quality printed materials for your business an easy and stress-free process. Calendars are tangible. While you might look at the world and think that everything is becoming digital, you’d be ignoring an important truth. The rise of digital is arguably making print even more valued. People like having something they can hold on to. Unlike digital ads or experiences, a calendar doesn’t disappear after one viewing. In fact, it becomes a useful part of that person’s life. It gets hung up in their home or office and gets used daily for scheduling and reminders. This type of tangible usefulness is something you can’t get out of most marketing materials. Calendars get a lot of use year after year. Most people make heavy use of a calendar. And while many utilize digital calendars on their phone or computer, many people also still rely on a physical calendar for planning their activities. The advantage of using a calendar as a piece of marketing material is that, while it is useful, the person...
Why Catalogs Work Marketing Wonders

Why Catalogs Work Marketing Wonders

Have you ever wondered why, in the era where seemingly everything is becoming digital, we are still receiving catalogs at our homes and offices? The reason is simple: they work. If you’re looking for a new way to market your business or sell more products, the answer might be looking to the past. In this blog, we’ll discuss just a few of the reasons why catalogs may be the powerful marketing tool you are overlooking. Catalogs influence people to buy. People like catalogs because they are tangible, trustworthy items that you can hold and hang on to. You can pick it up, put it down, or come back to it later. Having this kind of reliability results in a trust between the person looking at that catalog and the company the catalog represents. Did you know that they actually have a stronger influence on buying decisions than websites or TV ads? 72% of people said that catalogs make them more interested in a retailer’s products, and 84% have purchased an item after seeing it in a catalog. Catalogs launch multi-channel purchasing experiences. You may not be placing your order from the catalog by phone the way you used to, but there’s a lot of evidence that catalogs are still the beginning of a whole lot of purchasing experiences, especially in the online arena. If you have an online store, a physical direct mail catalog is one of the most effective ways to get people in your virtual doors. Catalogs evoke strong positive feelings. Think about your favorite catalog when you were a child. Chances are you have a very...
Why Print Still Matters in a Digital World

Why Print Still Matters in a Digital World

While most of the world has gone digital, there’s still a place for print. Especially when it comes to business, print products and high quality printed materials still matter a great deal when it comes to putting your best foot forward and closing more business. Today, we’re going to discuss the benefits of print in a digital world and how Performance Group can help you better manage all of your printed materials. Print Deepens the Buying Relationship.  There’s no denying that much of the buying process happens online. You need to invest in your digital presence, but as we’ll see in the next few points, relying solely on digital isn’t enough. Investing in high quality printed materials for your customers and prospects is a smart investment in the relationship with that person. Digital Alone Isn’t Enough. As we mentioned before, it’s true that digital is incredibly important for businesses these days, but in most cases, a digital-only model is inadequate to connect with new prospects and stay top of mind with your existing customers. While you might expect print to be falling out of favor with the younger generations, the opposite is actually true. According to a recent study, 23% of millennials bought or ordered something as a result of receiving direct mail in the last 12 months. People Trust Print More. News Flash! Did you know people actually trust print advertising more than digital? There are some great reasons why. You can check out our blog here, but ultimately the bottom line is that print has stood the test of time. As something tangible, a piece of high...
PRINTLink Benefits All Levels of Your Organization

PRINTLink Benefits All Levels of Your Organization

No matter what your role is in an organization, PRINTLink is a tool that is going to make your job easier. From your marketing manager to your CEO, PRINTLink makes it easier than ever to manage all of your business’s printing needs remotely. In addition to remarkable ease of use, PRINTLink saves businesses time and money. Read on below to find out how this tool can help every level of your organization increase productivity, improve workflow, reduce overhead, and manage the distribution of your essential business products. CEOs PRINTLink ultimately makes the CEO’s job easier by removing some of the role’s most common stressors. It has the effect of increasing productivity without adding staff, reducing overhead throughout all departments, improving efficiencies using simple technology, and streamlining departmental effectiveness. When a simple tool enables so many aspects of the business to run just a little more smoothly, it takes a lot of pressure off the leader of the organization. CFOs PRINTLink is all about managing costs and creating more efficient processes. For that reason, CFOs absolutely love it. It makes it easy to monitor company-wide print spending by department or cost center, and to produce reporting that helps allow for smarter purchasing decisions. It also helps simplify cost charge-backs to outside or other internal cost centers. PRINTLink even helps maximize cash flow by eliminating wasteful spending and costly rush orders that end up impacting the bottom line. Marketing Managers Marketing managers also benefit from PRINTLink’s capabilities. To begin with, it simplifies the ordering and proofing processes. It eliminates waste and product obsolescence. It also simplifies the distribution of marketing products...
5 Pieces You Need to Market Your New Business

5 Pieces You Need to Market Your New Business

So you’ve decided to take the plunge and become your own boss. Congratulations! Being a business owner can be both gratifying and frustrating to a level that few other things can compare to. One of the most important things to understand is that “if you build it, they will come” does not always ring true. You need to market your business, and do so in a way that is sharp and professional. In order to save you some of the frustration that can occur for new business owners, we’ve put together a quick guide of the 5 essential pieces of marketing materials that you will need to effectively market your new venture. Read on to find out what we recommend. Business cards Even before you open the doors, your new business doesn’t become real until you have a business card to prove it. While you’ll be talking up your new venture all over town, word of mouth isn’t enough. You need to have something tangible to hand out to people so that they can reach out to you if they ever need to, or relay your contact information to a friend or acquaintance that might be in a unique position to need it. A business card also gives you the opportunity to communicate a little bit about who your company is. Don’t leave home without them! Signage It’s important to consider the experience you will provide in your offices or your brick and mortar location. It’s not enough to just open the doors. Let people know where they are! Distinctive signage, whether it’s promoting a sale or just a...
Performance Group Launches Large Format Graphics Division

Performance Group Launches Large Format Graphics Division

As the area’s print management experts, we at Performance Group are dedicated to streamlining your sales and marketing processes that require printing onto paper or other products. From making a great first impression to leaving a lasting memory, professional printing makes a big difference for any business. That’s why we’re excited to expand our product offerings with the addition of a large format graphics division. With a wide range of large format print products available to choose from, this new product category from Performance Group will help you make sure that your business stands out wherever it goes. Read on to learn more about the products available from our large format graphics division. Trade Show. Trade shows are valuable opportunities to make new business connections and win new customers. But, they are also busy places with lots of competition. If you don’t stand out right away, you may not get the opportunity to make the sale. That’s why we are offering all of the products you will need to stand out on the trade show floor, from wall murals to directional signage and retractable banners. Automotive. The roadways represent valuable real estate for many different types of businesses. If you want to reach customers while they are driving, consider large format graphics in the automotive category, such as vehicle wraps, window graphics, fleet management, and more. Corporate Marketing. When someone enters your building, what makes more of a statement: a blank wall with a boring piece of art or a full-size wall graphic that actually says something about your business? Maybe you want some signs on the floor guiding...
4 Elements of a Successful Direct Mail Campaign

4 Elements of a Successful Direct Mail Campaign

Is your business marketing balanced? Or are you putting all of your eggs in one basket? While many businesses have preferences for where they like to place their marketing dollars, the truth is that a balanced approach produces the most well-rounded and stable results. That means a healthy mix of digital and print. One of the most effective means of print marketing is direct mail. Have you considered undertaking a direct mail campaign this year? If not, here are 4 good reasons why you should. Targeted lists. While digital tools boast some pretty big claims about how accurate their targeting is, there’s also evidence that that targeting isn’t always as exact as business owners would like it to be. Digital ads also have a high likelihood of getting passed over very quickly. When you embark on a direct mail campaign, you buy a targeted list of the exact kinds of people you want to target. If you’re a divorce lawyer, you can target people who are recently divorced. If you operate a lawn care business, you can target homeowners in specific zip codes. Targeted lists make sure you are spending your money to reach the right people. Something you can hold on to. Have you read our blog about how people trust print advertising today more than they trust digital? It’s true. A big part of the reason why is because print provides you with something tangible that you can fold up, take with you, put on the refrigerator, or show to a friend. There’s also the fact that people today are desensitized after years of being constantly being...
B2B Sales: Print Marketing Matters

B2B Sales: Print Marketing Matters

B2B sales has long had the connotations of being “dry” or “boring.” But, if you’re in charge of sales and marketing or you own a company that lives and dies by the sales it makes to other businesses, boring is probably the last word you’d use. Because you don’t sell direct to consumers, you might not always think about attractive, professional printed marketing materials as a key part of your selling strategy. Well, we’re here to tell you why you absolutely should. Regardless of what kind of product or service you provide, you’re missing out on significant sales and increased market share if you are settling for cheap, boring branded print materials. Read on to find out why. Words and Numbers are Inadequate. While fact sheets jam-packed with words and numbers used to do the job in many cases, that’s just not so anymore. While you’ll always want to present the relevant statistics and metrics that show the effectiveness of your product, you also want to present something that is attractive to the eye and sturdy to the touch. You want to draw your prospect in with the visual quality of what you put in front of them. Utilize Space and Color. Two of the best ways to draw in the eye of a viewer and have it move across the entire page are space and color. Instead of filling up the entire page with a big block of text or a monotonous line of bullet points or graphs, make room for negative space and draw the eye to the most important and impressive parts of your pitch with...