What Makes a Great Logo?

What Makes a Great Logo?

Here at Performance Group, we handle promotional products for a lot of different businesses every day. So, we see our fair share of business logos. Ranging from remarkable to instantly forgettable, it’s amazing to think about how much of an impact your logo can make on the connections that your customers and prospects build with your brand. With that in mind, we can’t help feeling that some brands are leaving potential business on the table in large part thanks to a logo that leaves much to be desired. In hopes that we can help encourage some businesses to be bold and go out into the world with distinctive branding, we’ve put together a quick blog that details what makes a great logo for your business. Make it unique, especially in your industry. You might think your logo needs to be bold, strong statement. But, if it makes the same bold statement as another player (or two, or three) in your industry, then it’s not accomplishing the task of setting you apart from the competition. Whatever type of logo you pick, make sure it’s bold, distinctive, and unique to your brand. Make it recognizable. You want a logo that, even if it’s seen from a distance, can be recognized. Think about Target or McDonalds. Yes, they are two of the biggest brands in the world, but you never have to look for their sign, it just pops right out at you. Whether it’s with a specific color or a shape that is uniquely you, you will greatly benefit from a logo that can be recognized instantly. Color is key. Color...
2017 Poster Trends That Catch the Eye

2017 Poster Trends That Catch the Eye

How can you catch the eye of potential customers with physical paper products in the digital world? Posters offer plenty of opportunities that digital ads do not – size, placement and shape, for starters. Posters can be as big as you want, unconstrained by a digital screen of other ads. They can be placed anywhere and offer unique options for catching people’s attention when they least expect it. Posters can take on any shape and don’t have to fit in the small square of, say, Facebook ads. Below we will look at some poster advertising trends for 2017. These trends can assist in garnering attention for your product or company. KEEP CALM AND BLING IT OUT Keep Calm and Carry On, a British WWII propaganda poster, is often referred to as the British I <3 NY slogan – a phrase that wound up pervading every medium from t-shirts to stickers. Well, since the year 2000, when bookstore owners decided to begin printing them en masse for a new generation, the trend has taken off and become an internet meme across the globe. It’s not stopping anytime soon, and that’s good news for marketing because it’s such a recognizable meme that you can tweak it for any business. Use it for anything like KEEP CALM and GOLF HERE, or KEEP CALM and DONATE NOW, or KEEP CALM and SHOP ON… you get the idea! Mix your KEEP CALM slogan with another bold trend this year – gold foil embossed lettering. It shimmers in the light. With letters pressed into the paper (embossed), you’ll begin to see people run their fingers across the page. What...
Pantone Color Trends for 2017

Pantone Color Trends for 2017

Pantone is a global authority on color in fashion, and at the end of a year, people in the industry hold their breath waiting for the color guide to know what the fashionable color palette will be next season. For 2017, the people at Pantone have chosen a more natural, earthy palette, different from the more primary colors this year, and the bright neon colors of 2015, reminiscent of a 1980s MTV video. “One of the things that we saw this year, was a renewed sense of imagination in which color was appearing in context that was different than the traditional,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Color Report evokes a spectrum of emotion and feeling.” Whether you are remodeling your office, going through a rebranding, looking for a good t-shirt color for your next event, or just want to design something that looks “now”, read Pantone’s descriptions of their newest, most natural color collection! PANTONE 17-4123 Niagara Comfortable and dependable, Niagara leads the PANTONE Fashion Color Report as the most prevalent color for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation. PANTONE 13-0755 Primrose Yellow By contrast, Primrose Yellow sparkles with heat and vitality. Inviting us into its instant warmth, this joyful yellow shade takes us to a destination marked by enthusiasm, good cheer and sunny days. PANTONE 19-4045 Lapis Blue Conveying even more energy is Lapis Blue. Strong and confident, this intense blue shade is imbued with an inner radiance. PANTONE...
Holiday Card Trends for 2016 to Make Your Office Cards Pop

Holiday Card Trends for 2016 to Make Your Office Cards Pop

Some beginning advice – Holiday cards don’t have to be red and green. In fact, the cards are more likely to stay up on someone’s corkboard all year if it is composed of mild, neutral, pleasant colors. If you often give out a calendar, don’t make the entire thing holiday themed if you want people to enjoy it all next year. Popups Always looking for a big reaction when someone opens your card? 3D Popup cards are still a way to get the receiver to gasp when they open it. Whether it’s winter, Christmas, Hanukkah themed or any time of year, these cards are guaranteed to stay on someone’s desk all year long. Hand-made Illustrations Just as many brides are opting for hand-drawn illustrations of the lovely couple for their invites, personalized holiday cards are trending now, too. Whether you get a designer to draw your shopfront on your card, or you take the extra personal touch of creating a little something yourself, the one-of-a-kind design goes a long way. Holiday Sweater Themes A popular design trend that is still going strong is the ugly holiday sweater. Say Thank You to your team or put your own logo or name into a holiday sweater. The more creative and personal you get, the better! Rose Gold One of Pantone’s colors of the year, it is a popular color this season. Rose gold is both vibrant and calming and a perfect, modern color for a holiday card. There are plenty of office products out this year like pencil holders in rose gold that can be an additional gift. Foil-pressed Gold or...
The Psychology of Color in Your Branding

The Psychology of Color in Your Branding

Close your eyes and picture the color red.  What comes to mind?  For some people they might picture a dozen roses or their favorite sports mascot.  These images might lead to a memory of a romantic dinner or a particularly tough victory.  So, why would imagining the color red conjure up these feelings?  Research shows that elements such as personal preference, experience, upbringing, cultural differences, context, and many other factors often impact the affect individual colors have on us. When it comes to branding and marketing, it’s all about feeling.  When developing a brand identity or marketing campaign, there are many elements that are considered and are usually grouped into “thinking elements” and “feeling elements”.  These feeling elements are the ones that speak to the consumer, that create a bond to your business and evoke positive emotions regarding you and your business.  People want to sense integrity, feel trust, believe your reputation and build a relationship in order to do business with you. So, without being able to personally engage with each customer, one way to communicate your brand’s identity is through color!  While the psychology of color is still not an exact science, there are those that believe that a single color can represent different emotions to consumers.  For example, yellow is optimistic.  It is a bright color that often is easiest to see.  Hence, the reason why school buses are the brightly hued color – they are easy to see therefore making them safer!  Orange is also bright and attention grabbing and sends a message of creativity and exuberance.  Red may actually raise someone’s pulse and expresses...