5 Pieces You Need to Market Your New Business

5 Pieces You Need to Market Your New Business

So you’ve decided to take the plunge and become your own boss. Congratulations! Being a business owner can be both gratifying and frustrating to a level that few other things can compare to. One of the most important things to understand is that “if you build it, they will come” does not always ring true. You need to market your business, and do so in a way that is sharp and professional. In order to save you some of the frustration that can occur for new business owners, we’ve put together a quick guide of the 5 essential pieces of marketing materials that you will need to effectively market your new venture. Read on to find out what we recommend. Business cards Even before you open the doors, your new business doesn’t become real until you have a business card to prove it. While you’ll be talking up your new venture all over town, word of mouth isn’t enough. You need to have something tangible to hand out to people so that they can reach out to you if they ever need to, or relay your contact information to a friend or acquaintance that might be in a unique position to need it. A business card also gives you the opportunity to communicate a little bit about who your company is. Don’t leave home without them! Signage It’s important to consider the experience you will provide in your offices or your brick and mortar location. It’s not enough to just open the doors. Let people know where they are! Distinctive signage, whether it’s promoting a sale or just a...
4 Elements of a Successful Direct Mail Campaign

4 Elements of a Successful Direct Mail Campaign

Is your business marketing balanced? Or are you putting all of your eggs in one basket? While many businesses have preferences for where they like to place their marketing dollars, the truth is that a balanced approach produces the most well-rounded and stable results. That means a healthy mix of digital and print. One of the most effective means of print marketing is direct mail. Have you considered undertaking a direct mail campaign this year? If not, here are 4 good reasons why you should. Targeted lists. While digital tools boast some pretty big claims about how accurate their targeting is, there’s also evidence that that targeting isn’t always as exact as business owners would like it to be. Digital ads also have a high likelihood of getting passed over very quickly. When you embark on a direct mail campaign, you buy a targeted list of the exact kinds of people you want to target. If you’re a divorce lawyer, you can target people who are recently divorced. If you operate a lawn care business, you can target homeowners in specific zip codes. Targeted lists make sure you are spending your money to reach the right people. Something you can hold on to. Have you read our blog about how people trust print advertising today more than they trust digital? It’s true. A big part of the reason why is because print provides you with something tangible that you can fold up, take with you, put on the refrigerator, or show to a friend. There’s also the fact that people today are desensitized after years of being constantly being...
5 Innovative Ideas for Print Advertising

5 Innovative Ideas for Print Advertising

We already know that people trust print advertising more than digital ads, and there are a lot of good reasons why. But when you are approaching your next print ad campaign, do you ever find yourself grasping at straws for a fresh idea? Do you feel tempted to repeat the same old thing you’ve done before? Don’t give in! We’re here to give you some inspiration for your next print advertising campaign. Ready to find your next idea? Check out the 5 innovative ideas below. Make them look twice. If you want to make sure people can’t look away from your ad and remember it well after they’ve put it down, make an ad with a visual that dominates the page and makes your audience look twice. You can do it with a complex or intricate visual pattern or repetitive shapes and colors. If you want to shake up your advertising, think about making the audience look twice before you think about actually conveying your message. Repetition. If you really have a point to make, don’t just say it once. Repeat it twice, three, even four, five, or six times. Repetitive words, especially in a bold font, definitely catch the eye and get your point across. Sometimes when you are searching for a new idea, you just need to keep it simple. Tug on the heartstrings. Depending on what you are selling or promoting, appealing to people’s emotions can be the best way to catch and keep an audience’s attention. From joy to sorrow, when an emotion connects with a product or service, it can make a powerful connection...
Marketing Your Business During the Holidays

Marketing Your Business During the Holidays

November is here and that means that the cold weather is back and the holidays are right around the corner. While many businesses slow down around the holidays as people spend more time with family, it is also a significant opportunity to connect with customers as they buy gifts, prepare for family events, or get their business ready for the new year. Here are 4 ideas for marketing your business during the holidays. Organize a food or toy drive Not all marketing activities have to do directly with your products or services. Sometimes, just leaving a positive impression is the best form of marketing there is. Especially during the holidays, people like to have their hearts warmed by doing and seeing good deeds. What better deed for a business to do during the holidays than organize a food or toy drive for those people and families who are less fortunate? You can send out an email to your customers and promote it on social media to get as many people as possible involved. Follow the trends You don’t have to hop on every bandwagon that comes along, but sometimes using holiday trends to market your business can be refreshing and fun. Whether it’s pumpkin spice, elf on a shelf, or any other holiday trend, getting into the spirit of the season often translates into more engagement from your customers, and hopefully, more sales! Make an offer they can’t refuse Speaking of sales, nothing drives holiday spending like a great deal. If you’re not offering a special holiday offer on your products or services, you’re probably missing out on a...
Why Your Printed Materials Are (Almost) as Important as Your Product

Why Your Printed Materials Are (Almost) as Important as Your Product

“If you build it, they will come.” As much as business owners wish this old adage always rang true, sometimes it is not the case. The truth is that businesses need to focus on a whole lot more than their core products and services in order to be recognized and thrive. Creating an exceptional product or service is just the beginning of a successful business. The next part is making your business stand out and attracting and retaining customers. We know that high quality printed materials are one of the top reasons that a company stands out in people’s minds. With that in mind, here are a few reasons why your company branded printed materials are almost as important as your product itself. Know your audience. The qualities of your company branded printed materials speak directly to your ideal audience/prospect. Whether it’s the labels on your product or the way your logo looks when seen from afar, choosing the right colors, size, and shape of these materials will go a long way towards determining who identifies with your brand and who does not. Stay top of mind with unique products. If you have the type of product or service that people will keep coming back to, that’s great! But you could do even more to keep yourself top of mind by offering unique printed products that can be utilized at home or in the office and will always bring your company to mind. Items like pens, notebooks, and keychains get used frequently, and when they are of high quality, they keep your company top of mind. Stay top of...
Custom Stationery is a Business Must-Have!

Custom Stationery is a Business Must-Have!

In this age of emails, receiving a physical letter is more and more rare. Since email can be inexpensive and convenient, it’s easy to forget about using physical mailings. But, we know that 70% of people believe that mail is more personal than email. Direct mail marketing is still a relevant way to reach out to your consumers, but we often think of postcards or flyers as these important printed pieces. But, have you considered using personalized stationery for many of your business needs? Business stationery, including envelopes, can be an important way for customers to identify your company and be used as a marketing tool. It can express professionalism and even catch the eye of new customers and bring them to your business! Many marketing budgets might not think to include custom stationery, but this crucial marketing item is one simple way to show your business’s professionalism and help your brand stand out. It may seem like a little thing to include, but your customers will notice and appreciate the little things you do to help keep your company healthy and your customers happy. It can help to show that you’ve made an investment in your brand and plan to grow your brand’s awareness. It can illustrate your company’s professionalism and create a visual and lasting buzz about your brand. Custom stationery also helps to reinforce your brand image. Your logo is the recognizable face of your company. Help spread awareness of your logo and branding by using stationery for business correspondence, direct mail pieces and even thank-you notes to your current customers. When you are corresponding with...