How Print Marketing Benefits Ecommerce

How Print Marketing Benefits Ecommerce

Your primary source of sales is online. But does that mean that your business should only exist in the digital world? For businesses that want to expand their audience and gain loyal customers, the answer is an emphatic NO. For ecommerce retailers today more than ever, print marketing is a singularly useful tool for engaging consumers and building trust and loyalty. Why is print marketing such an effective tool for marketing ecommerce businesses? To begin with, it’s been shown that people respond more positively to print. But there are a host of other reasons why you shouldn’t overlook print in your ecommerce marketing strategy. Read on to learn why. Expand your presence into the real world. Think about the various ways you see brick and mortar businesses using printed materials to advertise their business. Whether it’s an insert in the newspaper, an advertisement in a magazine, or a flyer or poster at a local event, there are countless creative ways to get your business seen. This is important so that people will think of you in all sorts of scenarios, not just when they are immersed in the digital world. When it’s tangible, it’s real. If you have a good ecommerce site, people can get a good feel for your business and your product. A good site will build the trust it takes to get that person to buy for the first time. But when it comes to building deeper connections that foster return customers and eventually loyal brand evangelists, it takes something tangible to go that extra mile.  Catalogs still work. When was the last time you received...
Direct Mail Isn’t Dead

Direct Mail Isn’t Dead

Some things never go out of style because they just work. In the world of marketing, that timeless classic is direct mail. Even in the internet age, direct mail marketing still has the greatest impact on customers and prospects, helping improve brand awareness and strengthen the bond between business and consumer. Whether it’s a business to business relationship or business to consumer, a marketing strategy that includes high-quality direct mail marketing converts better than one that doesn’t. Let’s take a look at some of the proven reasons why direct mail is so effective today. Direct mail is targetable. Today, it is possible to take a very specific and targeted approach to direct mail marketing. Rather than wasting resources sending your marketing materials to countless people who aren’t in your target audience, you can use today’s sophisticated targeting services to ensure that the people who receive your marketing materials are in your target market. Direct mail is personal. Today’s direct mail targeting technologies also mean it’s easy to make your marketing materials personal. Instead of simply addressing it to “current resident” or “valued customer,” you can use the person’s actual name. This makes the customer or prospect feel more valued right away and increases the chance that they will engage with you going forward. Direct mail breaks through the digital chaos. While digital marketing is a part of most marketing strategies today, the sheer amount of marketing messages that the average internet user encounters on a daily basis means that getting noticed and actually getting traction with online marketing is easier said than done. Direct mail, on the other hand,...
People Respond More Positively to Print

People Respond More Positively to Print

There was recently some very interesting research done that all business owners will want to pay attention to. While the world of digital advertising and marketing is vast and there are many exciting tools at business owners’ and marketers’ disposal, a majority of respondents to a recent survey indicated that they were more likely to pay attention to print advertising than digital. Let’s explore some of the reasons why, below. Being constantly bombarded is annoying. One of the biggest findings was that people are just flat out annoyed by how frequently they are being advertised to on the internet. Typically, people just want to access the information they are looking for on the internet and they don’t want to be bothered. Constant bombardment makes people less likely to engage. People have become desensitized to online ads. Because of the sheer frequency and variety of online ads that people are bombarded with online, they are desensitized to the messages they are being presented with. Even if they are being shown an ad for a product that might be relevant to them, they are less likely to click on it or even notice it because they are so used to ignoring ads online. They are often not relevant. Part of the problem with online advertising is that, though sometimes ad targeting tools are sophisticated in terms of who they target, many times they are targeting and showing the ad to the entirely wrong person. This experience of being shown irrelevant ad after irrelevant ad makes people assume that most of the ads they see aren’t even meant for them. Print provides...
4 Tips for Creating a Distinctive Brand

4 Tips for Creating a Distinctive Brand

No matter what you do, you want to have a brand that people are eager to return to. Whether it’s tires or telephones you sell, you want your repeat customers to be the lifeblood of your business. Half the battle of earning the business of lots of repeat customers comes with having an exceptional product or service. The other half is way you present that product or service. And that’s where we come in. Creating a distinctive brand goes beyond having a great name and logo. If you’re doing it right, it goes into everything from your business cards to how you answer the phone. Read on the learn 5 valuable tips for creating a distinctive brand.   Be bold, visually. It is very important for you to create a visual brand that is bold and unique. Is there a chance that your name or logo could be confused with a competitor or a company in a completely unrelated industry? That would not be good. We recommend sticking with bold lines and colors with minimal text and design elements for a visual identity that is instantly recognizable.   Keep your customers close. Distinctive brands have loyal customers. If you want your customers to automatically think of your company when they are in need of your product or service, it’s best to keep them close. The best way to keep them close is to let them know you care about them and their opinions, and that their needs are your top priority. Seek feedback from them and always be excited to see them, especially with repeat customers.   Surprise and...
What Makes a Great Logo?

What Makes a Great Logo?

Here at Performance Group, we handle promotional products for a lot of different businesses every day. So, we see our fair share of business logos. Ranging from remarkable to instantly forgettable, it’s amazing to think about how much of an impact your logo can make on the connections that your customers and prospects build with your brand. With that in mind, we can’t help feeling that some brands are leaving potential business on the table in large part thanks to a logo that leaves much to be desired. In hopes that we can help encourage some businesses to be bold and go out into the world with distinctive branding, we’ve put together a quick blog that details what makes a great logo for your business. Make it unique, especially in your industry. You might think your logo needs to be bold, strong statement. But, if it makes the same bold statement as another player (or two, or three) in your industry, then it’s not accomplishing the task of setting you apart from the competition. Whatever type of logo you pick, make sure it’s bold, distinctive, and unique to your brand. Make it recognizable. You want a logo that, even if it’s seen from a distance, can be recognized. Think about Target or McDonalds. Yes, they are two of the biggest brands in the world, but you never have to look for their sign, it just pops right out at you. Whether it’s with a specific color or a shape that is uniquely you, you will greatly benefit from a logo that can be recognized instantly. Color is key. Color...
2017 Poster Trends That Catch the Eye

2017 Poster Trends That Catch the Eye

How can you catch the eye of potential customers with physical paper products in the digital world? Posters offer plenty of opportunities that digital ads do not – size, placement and shape, for starters. Posters can be as big as you want, unconstrained by a digital screen of other ads. They can be placed anywhere and offer unique options for catching people’s attention when they least expect it. Posters can take on any shape and don’t have to fit in the small square of, say, Facebook ads. Below we will look at some poster advertising trends for 2017. These trends can assist in garnering attention for your product or company. KEEP CALM AND BLING IT OUT Keep Calm and Carry On, a British WWII propaganda poster, is often referred to as the British I <3 NY slogan – a phrase that wound up pervading every medium from t-shirts to stickers. Well, since the year 2000, when bookstore owners decided to begin printing them en masse for a new generation, the trend has taken off and become an internet meme across the globe. It’s not stopping anytime soon, and that’s good news for marketing because it’s such a recognizable meme that you can tweak it for any business. Use it for anything like KEEP CALM and GOLF HERE, or KEEP CALM and DONATE NOW, or KEEP CALM and SHOP ON… you get the idea! Mix your KEEP CALM slogan with another bold trend this year – gold foil embossed lettering. It shimmers in the light. With letters pressed into the paper (embossed), you’ll begin to see people run their fingers across the page. What...