People Respond More Positively to Print

People Respond More Positively to Print

There was recently some very interesting research done that all business owners will want to pay attention to. While the world of digital advertising and marketing is vast and there are many exciting tools at business owners’ and marketers’ disposal, a majority of respondents to a recent survey indicated that they were more likely to pay attention to print advertising than digital. Let’s explore some of the reasons why, below. Being constantly bombarded is annoying. One of the biggest findings was that people are just flat out annoyed by how frequently they are being advertised to on the internet. Typically, people just want to access the information they are looking for on the internet and they don’t want to be bothered. Constant bombardment makes people less likely to engage. People have become desensitized to online ads. Because of the sheer frequency and variety of online ads that people are bombarded with online, they are desensitized to the messages they are being presented with. Even if they are being shown an ad for a product that might be relevant to them, they are less likely to click on it or even notice it because they are so used to ignoring ads online. They are often not relevant. Part of the problem with online advertising is that, though sometimes ad targeting tools are sophisticated in terms of who they target, many times they are targeting and showing the ad to the entirely wrong person. This experience of being shown irrelevant ad after irrelevant ad makes people assume that most of the ads they see aren’t even meant for them. Print provides...
4 Tips for Creating a Distinctive Brand

4 Tips for Creating a Distinctive Brand

No matter what you do, you want to have a brand that people are eager to return to. Whether it’s tires or telephones you sell, you want your repeat customers to be the lifeblood of your business. Half the battle of earning the business of lots of repeat customers comes with having an exceptional product or service. The other half is way you present that product or service. And that’s where we come in. Creating a distinctive brand goes beyond having a great name and logo. If you’re doing it right, it goes into everything from your business cards to how you answer the phone. Read on the learn 5 valuable tips for creating a distinctive brand.   Be bold, visually. It is very important for you to create a visual brand that is bold and unique. Is there a chance that your name or logo could be confused with a competitor or a company in a completely unrelated industry? That would not be good. We recommend sticking with bold lines and colors with minimal text and design elements for a visual identity that is instantly recognizable.   Keep your customers close. Distinctive brands have loyal customers. If you want your customers to automatically think of your company when they are in need of your product or service, it’s best to keep them close. The best way to keep them close is to let them know you care about them and their opinions, and that their needs are your top priority. Seek feedback from them and always be excited to see them, especially with repeat customers.   Surprise and...
What Makes a Great Logo?

What Makes a Great Logo?

Here at Performance Group, we handle promotional products for a lot of different businesses every day. So, we see our fair share of business logos. Ranging from remarkable to instantly forgettable, it’s amazing to think about how much of an impact your logo can make on the connections that your customers and prospects build with your brand. With that in mind, we can’t help feeling that some brands are leaving potential business on the table in large part thanks to a logo that leaves much to be desired. In hopes that we can help encourage some businesses to be bold and go out into the world with distinctive branding, we’ve put together a quick blog that details what makes a great logo for your business. Make it unique, especially in your industry. You might think your logo needs to be bold, strong statement. But, if it makes the same bold statement as another player (or two, or three) in your industry, then it’s not accomplishing the task of setting you apart from the competition. Whatever type of logo you pick, make sure it’s bold, distinctive, and unique to your brand. Make it recognizable. You want a logo that, even if it’s seen from a distance, can be recognized. Think about Target or McDonalds. Yes, they are two of the biggest brands in the world, but you never have to look for their sign, it just pops right out at you. Whether it’s with a specific color or a shape that is uniquely you, you will greatly benefit from a logo that can be recognized instantly. Color is key. Color...
2017 Poster Trends That Catch the Eye

2017 Poster Trends That Catch the Eye

How can you catch the eye of potential customers with physical paper products in the digital world? Posters offer plenty of opportunities that digital ads do not – size, placement and shape, for starters. Posters can be as big as you want, unconstrained by a digital screen of other ads. They can be placed anywhere and offer unique options for catching people’s attention when they least expect it. Posters can take on any shape and don’t have to fit in the small square of, say, Facebook ads. Below we will look at some poster advertising trends for 2017. These trends can assist in garnering attention for your product or company. KEEP CALM AND BLING IT OUT Keep Calm and Carry On, a British WWII propaganda poster, is often referred to as the British I <3 NY slogan – a phrase that wound up pervading every medium from t-shirts to stickers. Well, since the year 2000, when bookstore owners decided to begin printing them en masse for a new generation, the trend has taken off and become an internet meme across the globe. It’s not stopping anytime soon, and that’s good news for marketing because it’s such a recognizable meme that you can tweak it for any business. Use it for anything like KEEP CALM and GOLF HERE, or KEEP CALM and DONATE NOW, or KEEP CALM and SHOP ON… you get the idea! Mix your KEEP CALM slogan with another bold trend this year – gold foil embossed lettering. It shimmers in the light. With letters pressed into the paper (embossed), you’ll begin to see people run their fingers across the page. What...
Great Letterhead Inspiration from Nikola Tesla to Jim Henson

Great Letterhead Inspiration from Nikola Tesla to Jim Henson

Having a great letterhead design could give more information as to the mission and values of your company than a letter’s worth of words. That is, if you have a great letterhead design. In the world of online media, you need to decide how to set yourself apart. When someone receives a piece of mail from your business, does it stand out in any way? Is it memorable? Beyond your contact information, what does your letterhead tell about your company? Below we look back at designs from before computers existed, to see how a wide range of famous people made themselves stand out. We will look at great letterhead examples from years 1900-2000, to give you inspiration for making your own business stand out on paper. Images from Letterheady Nikola Tesla – inventor – early 1900s Look at the difference between the letterhead of Nikola Tesla, and his contemporary, inventor Thomas Edison. Tesla’s letterhead is still used today as an early example of providing information about who you are, in images, on the letterhead. Edison’s letterhead uses one font, a script, and places his name larger on the page. Pretty standard. Tesla’s, on the other hand, showcases drawings of five of his inventions, a drawing of Tesla himself, and at least four eye-catching fonts. Which letterhead would you remember? (Later, Edison updated his to a slightly more interesting design, but not by much) Image from Letterheady Harry Houdini – magician – 1920s Famous escape artist Harry Houdini left less space on his page for correspondence, a style that was popular during the days of handwritten notes; when a person...
Are You Using the Right Printer?

Are You Using the Right Printer?

Choosing vendors for your business isn’t always an easy task. When it comes to selecting a print company, there are a lot of choices out there that can make your decision more difficult than you anticipated. You want to make sure you get high quality products at a good price. Your investment in your marketing materials is important to your business and can leave a lasting impression on your customers. You want to make sure you choose the right printer! We’ll discuss some common traps that businesses often fall into when selecting their printer. We’re here to help you avoid them! First, many people are bargain shoppers – who doesn’t love a great deal? However, when it comes to your printing services, you shouldn’t choose a printer based on price alone. If their price is based off of low-quality materials or shoddy printing techniques, those will reflect upon you to your customers and prospects. You want to make sure that they are the total package: great price, quality, and service! Read their reviews to ensure that they provide great service to their loyal customers and that their products stand up to your business’s needs. Secondly, not all printers are created equal. You’ll want to be armed with the following questions before you decide: What type of printing do they do? (Long-Form, Digital, Short-Form, Off-Set?) Are they locally owned, a small business, or just a copy shop? Can they provide samples of their work? What kind of turnaround do they offer? What type of equipment do they have? Their answers to your questions will help you decide if they are...