B2B Sales: Print Marketing Matters

B2B Sales: Print Marketing Matters

B2B sales has long had the connotations of being “dry” or “boring.” But, if you’re in charge of sales and marketing or you own a company that lives and dies by the sales it makes to other businesses, boring is probably the last word you’d use. Because you don’t sell direct to consumers, you might not always think about attractive, professional printed marketing materials as a key part of your selling strategy. Well, we’re here to tell you why you absolutely should. Regardless of what kind of product or service you provide, you’re missing out on significant sales and increased market share if you are settling for cheap, boring branded print materials. Read on to find out why. Words and Numbers are Inadequate. While fact sheets jam-packed with words and numbers used to do the job in many cases, that’s just not so anymore. While you’ll always want to present the relevant statistics and metrics that show the effectiveness of your product, you also want to present something that is attractive to the eye and sturdy to the touch. You want to draw your prospect in with the visual quality of what you put in front of them. Utilize Space and Color. Two of the best ways to draw in the eye of a viewer and have it move across the entire page are space and color. Instead of filling up the entire page with a big block of text or a monotonous line of bullet points or graphs, make room for negative space and draw the eye to the most important and impressive parts of your pitch with...
How PrintLink Saves Your Business Time and Money

How PrintLink Saves Your Business Time and Money

Have you ever ran out of business cards right when you needed one most? How about received a box of printed marketing materials with an egregious error? In the past, businesses have been frustrated by a variety of inefficiencies in their printing and print management processes. If you are one of these business owners that has been let down by poor organization and unpredictable service, say hello to PrintLink, an online print management tool that could become your business’s new best friend. Read on to learn how PrintLink can save your business time and money. Advanced reporting. PrintLink actually makes the process of ordering printed materials smarter each and every time you do it. That’s because the system keeps track of what you order, how much, and how often. Having those numbers available leads to smarter buying decisions and helps ensure that you never run out of an important item. If you would like to stop ordering reactively and start ordering proactively, saving time and money, PrintLink is the solution for you. Complete visibility. PrintLink provides you complete visibility into your orders and inventories so you always know what’s on hand and what’s on order. It also lets you preview your orders before they ship so if you have a new order and you want to make sure everything looks great before it shows up, you can do exactly that. With PrintLink, you’ll never receive a box of misprinted items like you may have before. All of this, without ever leaving the comfort of your computer! All your needs in one place. Perhaps the biggest reason our customers love...
Print and Social Media; Two Sides of the Same Coin

Print and Social Media; Two Sides of the Same Coin

Unless you’ve been living under a rock, you’ve probably started to look online for a means to your marketing ends. And in doing so, have probably considered cutting back on your print budget or cutting it altogether. Don’t do that. Instead, learn how they can work together in order to get much more mileage out of your advertising and marketing efforts. In doing so, both you and your customers will benefit. But how do you do it? Let the Performance Group pros tell you… Make People the Focus At Performance Group, we are committed to creating innovative solutions for our customers. We care about you and any business or company that provides a product or a service should follow suit. Afterall, why is Joe Shmo going to pick you over your competitor? The answer: consumers will care about you if they feel your business cares about them. Focus your social media and print efforts on letting your customers know that you see them as individuals worth serving, not just walking dollar signs. Boost Social Engagement With Current Print Promos Contrary to popular belief, print and digital advertising can play nicely together. Use these tips to put your print advertising to work for your social media campaign and vice versa. Launch a hashtag campaign: #hashtag campaigns are great for when you want to create a buzz. They are also super easy to track and you can throw the hashtag on any print ads you’re running or any direct mailers you’re sending out. Just make sure the hashtag you pick isn’t already in use. Find out where your target audience hangs...
Print is Far From Dead

Print is Far From Dead

You hear it all the time, “Print is dead”. Take it from a guy in the print business, that couldn’t be farther from the truth. The stolen pen in your jar, the billboard you drive by every day, the reusable tote bag in your car…print is going stronger than ever. Yes, some print mediums are going the way of the dinosaur and fax machine, but there is a whole new world of print that we connect with on a daily, almost minute by minute, basis. Promotional Materials Coffee mugs, water bottles, chapstick, pens, tote bags and apparel are just a few of the more functional and popular promotional items that you either use or come in contact with on a daily basis. Just the other day, I was taking a drink from the water bottle I won at my local gym when someone stopped me to ask if I liked the gym and would recommend it, as they were considering joining. Those conversations matter! Those conversations turn into business. That water bottle probably cost the gym about $6 to create, but it resulted in a membership fee and a one-year contract. Product Packaging Whether you know it or not (or you’ll admit it or not) packaging has a serious psychological affect on our buying tendencies. Some people only consider the messaging on the package to be “print” but the whole look and feel of a packaging is print and it can be very persuasive. That persuasion starts very early on. There was a fascinating study on packaging in which children were offered an apple or a cookie for their snack....
Print Management Technology Reduces Printing Costs

Print Management Technology Reduces Printing Costs

There are hundreds of moving parts in any business, and print management is one of those many. Print management might seem like a very small part; a part that doesn’t get much attention. It’s just one of those things that no one has the time to dive into, optimize and figure out where company resources are going. If we take a step back and consider how many of these seemingly small moving parts we leave unchecked and managed with antiquated, inefficient systems, the end result is a significant waste of time, money and overall company resources. When print management isn’t a priority, no one can be sure just how much is being spent, and for that matter, just how much the company could potentially save. Print costs are hidden everywhere in your organization. Whether the costs are for commercial print, traditional business forms, direct mail, labeling or packaging, determining how much money and time your organization spends is a daunting challenge. Common Hidden Printing Costs: On average, for every $15 spent on printing, an additional $96 goes to ancillary activities, processing costs and the cost of obsolescence. Gartner research has shown that most companies could reduce their printing costs by 10–30%. While 90% of senior execs involved in print and document management agree that managing documents more efficiently throughout their lifecycle helps improve their overall business performance, only 12% of the surveyed executives rate their organization as highly effective in this practice. Here’s Why It Matters Utilizing a full-service print management company within your organization to strengthen your organization’s purchasing is critical in today’s business world. Ecommerce is changing the direction of...