10 Facts About Promotional Products You Need to Know

10 Facts About Promotional Products You Need to Know

Promotional products are an important part of any marketing strategy. Whether you sell simple consumer products or expensive and complex services, the right promotional product printed with your logo can amplify your marketing efforts and help you maintain a presence in your customer’s life. If you haven’t spent too much time thinking about how promotional products can benefit your business, these 10 facts will really be an eye opener! 80% of people own between 1 and 10 promotional products. This means that promotional products are an important part of people’s lives. 53% of those people use a promotional product at least once a week. That means that for the majority of people, these products aren’t just lying around collecting dust. They are actually helping people in their daily lives! 60% keep promotional products for up to two years. This means a couple of different things. One, it means that most people aren’t just going to throw your promotional product in the garbage. But it also means that if you haven’t had a new promotional product made in the past two years, your last one may not be around anymore. 91% keep at least one promotional product in their kitchen. That means that whether you are choosing a pen or a pad a paper to print your logo on, choosing a product that can be used in the kitchen really increases the likelihood that your product is going to be used on a regular basis. Bags generate the most average impressions of any promotional product. Because they are used so frequently and taken out of the home where others can...
Marketing Your Business During the Holidays

Marketing Your Business During the Holidays

November is here and that means that the cold weather is back and the holidays are right around the corner. While many businesses slow down around the holidays as people spend more time with family, it is also a significant opportunity to connect with customers as they buy gifts, prepare for family events, or get their business ready for the new year. Here are 4 ideas for marketing your business during the holidays. Organize a food or toy drive Not all marketing activities have to do directly with your products or services. Sometimes, just leaving a positive impression is the best form of marketing there is. Especially during the holidays, people like to have their hearts warmed by doing and seeing good deeds. What better deed for a business to do during the holidays than organize a food or toy drive for those people and families who are less fortunate? You can send out an email to your customers and promote it on social media to get as many people as possible involved. Follow the trends You don’t have to hop on every bandwagon that comes along, but sometimes using holiday trends to market your business can be refreshing and fun. Whether it’s pumpkin spice, elf on a shelf, or any other holiday trend, getting into the spirit of the season often translates into more engagement from your customers, and hopefully, more sales! Make an offer they can’t refuse Speaking of sales, nothing drives holiday spending like a great deal. If you’re not offering a special holiday offer on your products or services, you’re probably missing out on a...
Why Your Printed Materials Are (Almost) as Important as Your Product

Why Your Printed Materials Are (Almost) as Important as Your Product

“If you build it, they will come.” As much as business owners wish this old adage always rang true, sometimes it is not the case. The truth is that businesses need to focus on a whole lot more than their core products and services in order to be recognized and thrive. Creating an exceptional product or service is just the beginning of a successful business. The next part is making your business stand out and attracting and retaining customers. We know that high quality printed materials are one of the top reasons that a company stands out in people’s minds. With that in mind, here are a few reasons why your company branded printed materials are almost as important as your product itself. Know your audience. The qualities of your company branded printed materials speak directly to your ideal audience/prospect. Whether it’s the labels on your product or the way your logo looks when seen from afar, choosing the right colors, size, and shape of these materials will go a long way towards determining who identifies with your brand and who does not. Stay top of mind with unique products. If you have the type of product or service that people will keep coming back to, that’s great! But you could do even more to keep yourself top of mind by offering unique printed products that can be utilized at home or in the office and will always bring your company to mind. Items like pens, notebooks, and keychains get used frequently, and when they are of high quality, they keep your company top of mind. Stay top of...
The Best Promotional Print Products For Summer 2017

The Best Promotional Print Products For Summer 2017

Summer is the perfect time of the year to use promotional print products to promote your business. With people generally in good spirits and lots of outdoor activities for people of all ages to take part in, there are lots of opportunities to get your name out there. But you don’t have to settle for a basic flyer or business card. At Performance Group, we have a wide variety of the newest and most popular promotional items, and your logo can be printed right on them! Keep reading to get some great ideas for promoting your business in fun and new ways this summer using unique promotional print products. Fiddle spinner. If you don’t have kids, you may not have seen these odd little toys yet, but rest assured, you will soon. These fiddle spinners are a way to eliminate stress and reduce boredom and are made from heavy duty plastic and ball bearings that keep them spinning for a surprisingly long time with just a flick of a finger. Make 2017’s hottest new toy into your brand’s hottest promotional item! Pen/stylus/highlighter combo. In the world of writing utensils, not all products are created equal! That’s why your customers and prospects will love the versatility of this three-way writing tool. Equipped with a stylus for your smartphone or tablet and a good old fashioned pen and highlighter for taking notes and doing research, this is a promotional writing utensil that you can be sure won’t get tossed in the junk drawer. Beach ball. What better way to communicate that your company knows the value of a good time than...
Top Promotional Marketing Trends For 2016

Top Promotional Marketing Trends For 2016

You might be thinking that potential customers have seen every promo item there is already, and might not notice anymore. Well, you’d be right and wrong. Yes, consumers have seen a plethora of promo pens, water bottles, and mouse pads. But, consumers still respond to promo items and 2016 proves there is a world of new promotions that companies are using. Below we’ll go over the biggest promo trends of the year and what specific products are hot in 2016. Cheap, plastic products are out, and tech is in Another way to put it – premium promo products make a lasting impression. Yes, there is still room for small items, but thinking to the future can set you apart for competitors. Virtual reality headsets, for example, have become a huge trend this year, with companies paying good money to get top-of-the-line goggles with their logo printed on them. To cash in on the trend without paying big bucks, however, there are plastic and cardboard virtual reality headsets for a more temporary presence. Other tech trends are wireless headphones, or speakers with Bluetooth technology. Anything to improve your mobile device Without a budget for smart, wearable tech, there are plenty of new products out there to support someone’s smart phone. Over the past several years, USB wall chargers or spare battery units have become popular. The change for 2016? It’s the “Year of More” – more USB ports, more charging power, more products to make your phone easier to use, safer to carry, and last longer for you. There are sleeves to hold your phone more easily for selfies, sticky...
Custom Stationery is a Business Must-Have!

Custom Stationery is a Business Must-Have!

In this age of emails, receiving a physical letter is more and more rare. Since email can be inexpensive and convenient, it’s easy to forget about using physical mailings. But, we know that 70% of people believe that mail is more personal than email. Direct mail marketing is still a relevant way to reach out to your consumers, but we often think of postcards or flyers as these important printed pieces. But, have you considered using personalized stationery for many of your business needs? Business stationery, including envelopes, can be an important way for customers to identify your company and be used as a marketing tool. It can express professionalism and even catch the eye of new customers and bring them to your business! Many marketing budgets might not think to include custom stationery, but this crucial marketing item is one simple way to show your business’s professionalism and help your brand stand out. It may seem like a little thing to include, but your customers will notice and appreciate the little things you do to help keep your company healthy and your customers happy. It can help to show that you’ve made an investment in your brand and plan to grow your brand’s awareness. It can illustrate your company’s professionalism and create a visual and lasting buzz about your brand. Custom stationery also helps to reinforce your brand image. Your logo is the recognizable face of your company. Help spread awareness of your logo and branding by using stationery for business correspondence, direct mail pieces and even thank-you notes to your current customers. When you are corresponding with...