Custom Stationery is a Business Must-Have!

Custom Stationery is a Business Must-Have!

In this age of emails, receiving a physical letter is more and more rare. Since email can be inexpensive and convenient, it’s easy to forget about using physical mailings. But, we know that 70% of people believe that mail is more personal than email. Direct mail marketing is still a relevant way to reach out to your consumers, but we often think of postcards or flyers as these important printed pieces. But, have you considered using personalized stationery for many of your business needs? Business stationery, including envelopes, can be an important way for customers to identify your company and be used as a marketing tool. It can express professionalism and even catch the eye of new customers and bring them to your business! Many marketing budgets might not think to include custom stationery, but this crucial marketing item is one simple way to show your business’s professionalism and help your brand stand out. It may seem like a little thing to include, but your customers will notice and appreciate the little things you do to help keep your company healthy and your customers happy. It can help to show that you’ve made an investment in your brand and plan to grow your brand’s awareness. It can illustrate your company’s professionalism and create a visual and lasting buzz about your brand. Custom stationery also helps to reinforce your brand image. Your logo is the recognizable face of your company. Help spread awareness of your logo and branding by using stationery for business correspondence, direct mail pieces and even thank-you notes to your current customers. When you are corresponding with...
Promotional Products Make A Good Impression

Promotional Products Make A Good Impression

Take a look around you right now.  You probably see a pen, canvas tote, umbrella, hat or t-shirt that has some company’s logo printed on it.  Promotional products are a great way to increase your brand’s awareness, reach your audience and, let’s face it, people just plain like them.  It was found that 58% of people in the US own a promotional t-shirt. In fact, a recent survey discovered a quarter of the population owned a promotional item in every category including t-shirts, pens, drinkware, bags and more!  Can you imagine what that would mean for your business if 25% of the population knew the name of your company?  Let’s talk about why you should consider promotional products as part of your next marketing campaign. 1)    It’s a great introduction       If you are reaching out to a new audience, do you think they’d rather get an email or a useful pen?  The promotional product helps break the ice into an introduction and engage personally with your customer.  Who doesn’t like getting a gift?  If you are on the receiving end of a free product, it makes you feel good!  The kind gesture of getting a special tote bag or coozie makes a potential customer feel inclined to return the favor by giving you their business.  Market research found that 52% of people given a promotional item ultimately did business with that company. 2)    They have staying power Sending direct mail is a great way to let your customers know about a seasonal special or introduce them to a new product, but they often don’t last beyond that first...