PRINTLink Benefits All Levels of Your Organization

PRINTLink Benefits All Levels of Your Organization

No matter what your role is in an organization, PRINTLink is a tool that is going to make your job easier. From your marketing manager to your CEO, PRINTLink makes it easier than ever to manage all of your business’s printing needs remotely. In addition to remarkable ease of use, PRINTLink saves businesses time and money. Read on below to find out how this tool can help every level of your organization increase productivity, improve workflow, reduce overhead, and manage the distribution of your essential business products. CEOs PRINTLink ultimately makes the CEO’s job easier by removing some of the role’s most common stressors. It has the effect of increasing productivity without adding staff, reducing overhead throughout all departments, improving efficiencies using simple technology, and streamlining departmental effectiveness. When a simple tool enables so many aspects of the business to run just a little more smoothly, it takes a lot of pressure off the leader of the organization. CFOs PRINTLink is all about managing costs and creating more efficient processes. For that reason, CFOs absolutely love it. It makes it easy to monitor company-wide print spending by department or cost center, and to produce reporting that helps allow for smarter purchasing decisions. It also helps simplify cost charge-backs to outside or other internal cost centers. PRINTLink even helps maximize cash flow by eliminating wasteful spending and costly rush orders that end up impacting the bottom line. Marketing Managers Marketing managers also benefit from PRINTLink’s capabilities. To begin with, it simplifies the ordering and proofing processes. It eliminates waste and product obsolescence. It also simplifies the distribution of marketing products...
Performance Group Launches Large Format Graphics Division

Performance Group Launches Large Format Graphics Division

As the area’s print management experts, we at Performance Group are dedicated to streamlining your sales and marketing processes that require printing onto paper or other products. From making a great first impression to leaving a lasting memory, professional printing makes a big difference for any business. That’s why we’re excited to expand our product offerings with the addition of a large format graphics division. With a wide range of large format print products available to choose from, this new product category from Performance Group will help you make sure that your business stands out wherever it goes. Read on to learn more about the products available from our large format graphics division. Trade Show. Trade shows are valuable opportunities to make new business connections and win new customers. But, they are also busy places with lots of competition. If you don’t stand out right away, you may not get the opportunity to make the sale. That’s why we are offering all of the products you will need to stand out on the trade show floor, from wall murals to directional signage and retractable banners. Automotive. The roadways represent valuable real estate for many different types of businesses. If you want to reach customers while they are driving, consider large format graphics in the automotive category, such as vehicle wraps, window graphics, fleet management, and more. Corporate Marketing. When someone enters your building, what makes more of a statement: a blank wall with a boring piece of art or a full-size wall graphic that actually says something about your business? Maybe you want some signs on the floor guiding...
New Year, New You: 3 Critical Elements of a Rebrand

New Year, New You: 3 Critical Elements of a Rebrand

Have you ever heard the phrase, “new year, new you”? Sometimes you feel the need to reinvent yourself, and there’s no better time to do it than when the year begins anew. The same can be said for businesses. While a rebrand is something not to be taken lightly, it’s also something that can re-energize you and your business and get things moving in the right direction. If you’ve decided that this year is the right time to rebrand your business, we’ve put together a few tips that will help you navigate the situation calmly and confidently. Identify your mission, vision, and values. Sometimes in business, the important things get lost in translation along the way. You start up, you have a clear idea of who you are and what you stand for, and then life, as they say, gets in the way. Whether or not you feel you’ve lost your identity as a business, it’s important that during the very first stages of a rebrand that you sit down and identify who you are as a company. What are your mission, vision, and values? What is truly important to you, and how do you want to be viewed and remembered? Answering these key (and often difficult) questions will make it easier to develop a new brand that you and your customers truly identify with. Entrust the right team. This may sound obvious, but it can be complicated, and it goes for both internally and externally. You want to have champions of your brand internally and get them excited about the rebrand. Identify them and let them know how...
3 Steps to a Compelling Elevator Pitch

3 Steps to a Compelling Elevator Pitch

As a business owner or stakeholder, you’re likely well aware of the elevator pitch. It’s that little 30 second speech where, whether in an elevator or not, you hope to get a stranger interested enough in your business to become a customer or at least a prospect. But what makes an elevator pitch compelling and more than just a run of the mill sales pitch? What would make a stranger more likely to remember you and your business and use your product themselves, or recommend it to a friend in need? We’ve identified three steps to help you do just that as you’re out there in the world. Make a connection. You’ve met a lot of people in your life and you probably can’t remember all of them today. So, what makes an interaction memorable? It starts with a simple, authentic connection. When you meet someone, look them in the eye and give them a firm handshake. Be genuinely interested in their name and ask to hear their pitch. Once you’ve shown genuine interest in a person and their story, they will be much more likely to want to listen to what you have to say and to remember it afterwards. Solve a real problem. Once it’s time for you to give your pitch, you want to try to frame your product or service in terms of the problem it solves. So, here at Performance Group, we don’t necessarily talk about selling branded paper and promotional print products. We talk about saving businesses time and money with our streamlined print management solution, PRINTLink. People will certainly understand if you...
Features That Make a Great Business Card

Features That Make a Great Business Card

Designing your own great business card is a fun way something big about your business in a very small space. The standard US business card is 2 inches by 3.5 inches. How can you make a big impression with that? Some people make chocolate business cards, or laser cut metal cards, but that’s not the only way to wow. If you want to make a splash with the traditional card, make sure it has the following features. Sizes and dimensions The 2 x 3.5 inch card is usually printed on 80-pound stock paper. The larger fonts (like name and business) are usually between 9-11 points, and smaller fonts (email address, phone number) are 7-8 points, and no smaller. Try to keep the card to two sizes of fonts in order for your great business card to be clean and readable.   Logo Your logo should be the most prominent feature, followed by your name. Your logo will dictate the colors you use on your card. Two colors are standard for such a small card, but you can experiment with duotones, which are popular in 2017. The logo can take up half of a one-sided card, and the entire side of a two-sided card. Your logo fonts can dictate the fonts you use in the rest of the card. If your company has something to do with children, feel free to use one child-like font and one common font, like Helvetica. The “fun” font can be used for larger text like your name, and the readable font should be used for anything smaller. If you want to convey professionalism, use...
5 Reasons You Should Still Carry a Business Card in 2016

5 Reasons You Should Still Carry a Business Card in 2016

You might be asking yourself, “Why business cards?” In 2016, haven’t smartphones and LinkedIn replaced the necessity of carrying around a dozen paper calling cards? The short answer is – no. There is a reason people have been using business cards since the 17th century, and even in the wake of apps and social media platforms, nothing really beats a crisp, clean cardstock to show you’re serious about your business. Below we explain the power of the business card and offer links to inspire your creativity for your own business cards. Person-to-person first impressions When thinking about the importance of the business card, imagine who you want to give it to – potential clients, potential employers, etc. Now, think of how many emails, social media messages, and cold calls they get in a week. On the other hand, how many times does someone walk up to them, hand them a customized business card and shake their hand? Far fewer. And this is your opportunity. Person-to-person marketing is still the most effective, according to the Content Marketing Institute. So let your handshake and business card be your first impression, rather than a friend request or impersonal email. Mini-portfolio Now, once you’ve handed a business card to someone, you want two things to happen – for them to offer you their information, and for them to remember you. Beyond your firm handshake and communication skills, your business card is an opportunity to say something about your personality, work ethic and skill set. Think of it as a mini-portfolio. If you’re in the visual arts, this is an opportunity to showcase one...