Tips for Choosing Engaging Promotional Products for Your Customers

Tips for Choosing Engaging Promotional Products for Your Customers

Did you know? After receiving a promotional product, 85% of people did business with the advertiser. Promotional marketing is the ultimate way to boost your brand’s outreach and recognition. Whether you want to drive customer loyalty or reach more customers, finding the best engaging promotional product will help you get there. Below are a few tips to find the best promotional product for your customers.  Know your audience Who will be receiving this engaging promotional product? This is the most important tip. Knowing your customer has many factors. Factors such as age, gender, occupation, and location. The more you know, the better. Think about the type of people you are targeting and their lifestyles. Start small to narrow your target market down. Women or men? Maybe both? Older adults or younger adults? Is your target market business professionals? Maybe your audience is leaning towards athletes. Once your target market is discovered, you can determine your objective.  Determine your objective What do you want to accomplish? The answer to this question is crucial for the outcome of your campaign. If you know exactly what your ideal outcome for this promotional campaign is, then you won’t be wasting money on promotional items no one will engage with. Your company’s goals should determine how much money or energy should be spent on the project. Do you want higher-end products that target a filtered audience? Or should you use a more low-cost promotional item that makes sense among a general audience?  Top product categories Keep in mind the most popular products out there. Creating a unique branded promotional product will encourage the consumer...
5 Ways to Track Customer Engagement with Printed Mailers

5 Ways to Track Customer Engagement with Printed Mailers

Printed mailers aren’t the fastest or the cheapest but consumers prefer and trust direct mail more than most high tech interactions. Printed mailers create a tangible experience that the internet can’t give. In a world that is consumed with nonstop emails and annoying notifications, the physical offers have the most meaning. The best part? There are ways to see how your customers are responding to your printed mailers. Keep reading for 5 ways to track customer engagement with printed mailers.  Exchange Mailer for a Perk Allowing your customers to bring in their mailer for their own benefit is a great way to track their engagement. The perk could be a discount, a tangible item, or even reward points for your loyalty program. After the campaign is sent out, you can physically see how many people bring in the mailer.  Call to Action A call to action (CTA) on your mailer will also help track performance. A call to action is a statement that gives direction to the consumer. Two common CTAs are “Visit our website” and “Call Now”. When you add these statements to your mailer, you should be paying attention to the number of leads visiting your website or how often your phone rings during the day.  Offer Code This is the simplest way to track engagement. When you include coupons and promo codes on your printed mailers, more customers will make sure they take advantage of them. When you include the codes or coupons, make sure they are easily identified to your company. This way you know these deals came from your mailers. The more codes you...
Best Promotional Print Products for Summer 2019

Best Promotional Print Products for Summer 2019

Promotional products advertise your business in a unique way: by becoming a useful everyday item for an actual person! Whether it’s an employee, customer, or prospect, it sends a positive message when people see them using a promotional product with your company’s name and logo on it. And what better time to invest in some fresh and fun promotional products for your business than in summer? People are spending more time outside socializing, feeling good, and using a variety of warm-weather products. Why not let your business get in on the fun? Below are a few of our favorite promotional products for summer 2019. 16 oz. Libbey Pint Glass. One of people’s favorite summer pastimes is enjoying a cold, delicious beverage. Outside or in, it is a great idea to have a high-quality pint glass available that is branded with your company’s logo. These high-quality glasses are laser etched and can be customized with colors on the bottom. Outdoor blankets. Heading to a picnic or an outdoor sporting event? Don’t forget to take along a blanket! One of the most enjoyable parts of summer is spreading a blanket on the ground and enjoying the outdoors with your family and some music, sports, or food and drink. We have lots of great options available that will let your business get in on the fun, too. Stadium cushions. Sporting events are synonymous with summer. Whether you are at a major league ballpark or cheering on your kids from the bleachers at little league, the seats are rarely as comfortable as you would like. So why not increase your comfort while increasing...
How to Tell Your Brand’s Story

How to Tell Your Brand’s Story

Today, marketing your business is synonymous with telling your brand’s story. Customers and prospects don’t just want to know what you are, they want to know who you are. And while who you are and what your business stands for may seem obvious to you internally, actually describing it accurately is often a more challenging prospect than business leaders expect. Because it is one of the most important marketing challenges that businesses face today, we decided to write a blog to give business leaders some guidance when it comes to how to tell your brand’s story. Read on to discover some of the things you can do to communicate your brand’s essential qualities to customers and prospects. Go beyond the buzzword. If you dive into marketing in the digital age, you’ll hear the word “storytelling” get thrown around a lot. It’s a classic buzzword. But in order to make it work for you, just boil it down to its essential qualities. What is a story? It has characters, a setting, a plot, a conflict, and a resolution. So apply this to your brand, the product or service it sells, and the problem it solves for your primary customer base. The core of your story is about how you solve the problem in your customer’s life, so make that the main concern of your story. Where should you tell the story? Again, this may seem simple but it’s actually a fairly complex question. Today, there are so many ways to tell your brand’s story that you will have to decide what is right for you. One place that is right...
What Makes Product Packaging Stand Out

What Makes Product Packaging Stand Out

What makes a product sell? As much as business owners and inventors want to believe that the buying decision is most heavily influenced by the inherent quality of the product, that isn’t always the case. According to Harvard professor Gerald Zaltman, the most important factor driving buying decisions today is emotion. And what creates emotion in a potential buyer? It’s largely the shapes, colors, and words you put on your product packaging. All of this adds up to paint a picture of what the consumer is getting from the product, beyond the product itself. Is it comfort? Luxury? Find out what you are selling beyond your actual product and you can begin to really make your packaging stand out. Let’s take a look at a few of the best ways to do that. Colors. The colors you choose to represent your brand and your product communicate a lot, even more than most consumers even realize. For example, yellow typically conveys happiness while black generally imparts feelings of power and control. White is indicative of simplicity, purity, and cleanliness while colors like blue can portray different things based on the shade. When it comes to designing your product packaging, color is the last thing you should make an arbitrary decision on. Think about what you are conveying with your choice, consider alternatives and what they would mean, and if necessary, bring in a branding agency to help make the right decision. It will be worth it in the end. Language. The type of language you use and how it is presented on the packaging also make a big impact on...
Increase Your Direct Mail Response Rates

Increase Your Direct Mail Response Rates

What are your marketing resolutions in 2019? If one of them is to learn more about direct mail marketing campaigns and how to get the best results out of them, this blog is for you. While digital marketing remains an important aspect of overall marketing efforts, many businesses find that a well executed physical marketing campaign yields even better results. Read on to learn about several key points that could help you increase your direct mail marketing response rates in 2019. Statistically, direct mail is much more effective than email. The reasons why are tangible, literally. As opposed to email, direct mail is tactile, personal, positive emotion-inducing, and memorable. All of this adds up to positive experiences and positive brand associations. Use email marketing to supplement direct mail, not replace it. There are numerous reasons why people these days typically harbor some distrust of digital marketing efforts. That means that, for most businesses, relying entirely on digital marketing is unwise. However, using digital marketing and print marketing in tandem creates increased conversion rates on both platforms. Personalizing direct mail pieces increases conversions. This is a step that many businesses choose to forgo when designing their direct mail campaigns because it requires extra time and resources and they aren’t convinced that it will be worth it. In fact, research shows that adding a person’s name and full color in the direct mail can increase response by 135%. Adding one more piece of sophisticated information from your database can increase it by 500% (!). When you make a piece of marketing feel like it was designed specifically for that person, the...