What Makes Product Packaging Stand Out

What Makes Product Packaging Stand Out

What makes a product sell? As much as business owners and inventors want to believe that the buying decision is most heavily influenced by the inherent quality of the product, that isn’t always the case. According to Harvard professor Gerald Zaltman, the most important factor driving buying decisions today is emotion. And what creates emotion in a potential buyer? It’s largely the shapes, colors, and words you put on your product packaging. All of this adds up to paint a picture of what the consumer is getting from the product, beyond the product itself. Is it comfort? Luxury? Find out what you are selling beyond your actual product and you can begin to really make your packaging stand out. Let’s take a look at a few of the best ways to do that. Colors. The colors you choose to represent your brand and your product communicate a lot, even more than most consumers even realize. For example, yellow typically conveys happiness while black generally imparts feelings of power and control. White is indicative of simplicity, purity, and cleanliness while colors like blue can portray different things based on the shade. When it comes to designing your product packaging, color is the last thing you should make an arbitrary decision on. Think about what you are conveying with your choice, consider alternatives and what they would mean, and if necessary, bring in a branding agency to help make the right decision. It will be worth it in the end. Language. The type of language you use and how it is presented on the packaging also make a big impact on...
Increase Your Direct Mail Response Rates

Increase Your Direct Mail Response Rates

What are your marketing resolutions in 2019? If one of them is to learn more about direct mail marketing campaigns and how to get the best results out of them, this blog is for you. While digital marketing remains an important aspect of overall marketing efforts, many businesses find that a well executed physical marketing campaign yields even better results. Read on to learn about several key points that could help you increase your direct mail marketing response rates in 2019. Statistically, direct mail is much more effective than email. The reasons why are tangible, literally. As opposed to email, direct mail is tactile, personal, positive emotion-inducing, and memorable. All of this adds up to positive experiences and positive brand associations. Use email marketing to supplement direct mail, not replace it. There are numerous reasons why people these days typically harbor some distrust of digital marketing efforts. That means that, for most businesses, relying entirely on digital marketing is unwise. However, using digital marketing and print marketing in tandem creates increased conversion rates on both platforms. Personalizing direct mail pieces increases conversions. This is a step that many businesses choose to forgo when designing their direct mail campaigns because it requires extra time and resources and they aren’t convinced that it will be worth it. In fact, research shows that adding a person’s name and full color in the direct mail can increase response by 135%. Adding one more piece of sophisticated information from your database can increase it by 500% (!). When you make a piece of marketing feel like it was designed specifically for that person, the...
3 Print Marketing Trends for 2019

3 Print Marketing Trends for 2019

What does your business have in store for 2019? If you’re looking to up your marketing game and make deeper connections with more customers and prospects, now is the time to start thinking about strategies for your business’ marketing in the new year. Brand new or tried and true, we’ve put together a list of print marketing trends that will help your business make connections in 2019. Drive digital engagement with print. We’ve talked about how, in the digital age, people still trust print more. But that doesn’t mean that businesses don’t need to consider their digital strategy. One trend we’re likely to see a lot more of in 2019 is using print marketing to drive digital engagement. One way to do that is by printing a QR code on your printed marketing materials that, when scanned, sends the person to a specialized landing page on your website. This is a great way to get people engaged with your website and social media, sign up for your email list, or to claim a special offer for your product or service. Surprise and delight with color and texture. We know that the reasons why people still have a deep inherent trust of print advertising is largely because of its tactile qualities. And quality matters. Think about the feel of a phone book or newspaper versus the feel of a thick, matte finish cardstock. Both have the same advertising message on them, but which do you trust more? When investing in print advertising, spending a little extra to get high quality material makes a difference in the end. Another element that...
PRINTLink Benefits All Levels of Your Organization

PRINTLink Benefits All Levels of Your Organization

No matter what your role is in an organization, PRINTLink is a tool that is going to make your job easier. From your marketing manager to your CEO, PRINTLink makes it easier than ever to manage all of your business’s printing needs remotely. In addition to remarkable ease of use, PRINTLink saves businesses time and money. Read on below to find out how this tool can help every level of your organization increase productivity, improve workflow, reduce overhead, and manage the distribution of your essential business products. CEOs PRINTLink ultimately makes the CEO’s job easier by removing some of the role’s most common stressors. It has the effect of increasing productivity without adding staff, reducing overhead throughout all departments, improving efficiencies using simple technology, and streamlining departmental effectiveness. When a simple tool enables so many aspects of the business to run just a little more smoothly, it takes a lot of pressure off the leader of the organization. CFOs PRINTLink is all about managing costs and creating more efficient processes. For that reason, CFOs absolutely love it. It makes it easy to monitor company-wide print spending by department or cost center, and to produce reporting that helps allow for smarter purchasing decisions. It also helps simplify cost charge-backs to outside or other internal cost centers. PRINTLink even helps maximize cash flow by eliminating wasteful spending and costly rush orders that end up impacting the bottom line. Marketing Managers Marketing managers also benefit from PRINTLink’s capabilities. To begin with, it simplifies the ordering and proofing processes. It eliminates waste and product obsolescence. It also simplifies the distribution of marketing products...
Performance Group Launches Large Format Graphics Division

Performance Group Launches Large Format Graphics Division

As the area’s print management experts, we at Performance Group are dedicated to streamlining your sales and marketing processes that require printing onto paper or other products. From making a great first impression to leaving a lasting memory, professional printing makes a big difference for any business. That’s why we’re excited to expand our product offerings with the addition of a large format graphics division. With a wide range of large format print products available to choose from, this new product category from Performance Group will help you make sure that your business stands out wherever it goes. Read on to learn more about the products available from our large format graphics division. Trade Show. Trade shows are valuable opportunities to make new business connections and win new customers. But, they are also busy places with lots of competition. If you don’t stand out right away, you may not get the opportunity to make the sale. That’s why we are offering all of the products you will need to stand out on the trade show floor, from wall murals to directional signage and retractable banners. Automotive. The roadways represent valuable real estate for many different types of businesses. If you want to reach customers while they are driving, consider large format graphics in the automotive category, such as vehicle wraps, window graphics, fleet management, and more. Corporate Marketing. When someone enters your building, what makes more of a statement: a blank wall with a boring piece of art or a full-size wall graphic that actually says something about your business? Maybe you want some signs on the floor guiding...
New Year, New You: 3 Critical Elements of a Rebrand

New Year, New You: 3 Critical Elements of a Rebrand

Have you ever heard the phrase, “new year, new you”? Sometimes you feel the need to reinvent yourself, and there’s no better time to do it than when the year begins anew. The same can be said for businesses. While a rebrand is something not to be taken lightly, it’s also something that can re-energize you and your business and get things moving in the right direction. If you’ve decided that this year is the right time to rebrand your business, we’ve put together a few tips that will help you navigate the situation calmly and confidently. Identify your mission, vision, and values. Sometimes in business, the important things get lost in translation along the way. You start up, you have a clear idea of who you are and what you stand for, and then life, as they say, gets in the way. Whether or not you feel you’ve lost your identity as a business, it’s important that during the very first stages of a rebrand that you sit down and identify who you are as a company. What are your mission, vision, and values? What is truly important to you, and how do you want to be viewed and remembered? Answering these key (and often difficult) questions will make it easier to develop a new brand that you and your customers truly identify with. Entrust the right team. This may sound obvious, but it can be complicated, and it goes for both internally and externally. You want to have champions of your brand internally and get them excited about the rebrand. Identify them and let them know how...