Features That Make a Great Business Card

Features That Make a Great Business Card

Designing your own great business card is a fun way something big about your business in a very small space. The standard US business card is 2 inches by 3.5 inches. How can you make a big impression with that? Some people make chocolate business cards, or laser cut metal cards, but that’s not the only way to wow. If you want to make a splash with the traditional card, make sure it has the following features.

Sizes and dimensions

The 2 x 3.5 inch card is usually printed on 80-pound stock paper. The larger fonts (like name and business) are usually between 9-11 points, and smaller fonts (email address, phone number) are 7-8 points, and no smaller. Try to keep the card to two sizes of fonts in order for your great business card to be clean and readable.

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Logo

Your logo should be the most prominent feature, followed by your name. Your logo will dictate the colors you use on your card. Two colors are standard for such a small card, but you can experiment with duotones, which are popular in 2017. The logo can take up half of a one-sided card, and the entire side of a two-sided card.

Your logo fonts can dictate the fonts you use in the rest of the card. If your company has something to do with children, feel free to use one child-like font and one common font, like Helvetica. The “fun” font can be used for larger text like your name, and the readable font should be used for anything smaller. If you want to convey professionalism, use different weights of a font like Helvetica (like Helvetica light and Helvetica bold), and stick to black and white colors.

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Information

The simpler, the better, when it comes to business cards. Don’t try to cram too much in such a small space. So, you need the basics: logo, name, title, email address, phone number, web address, and physical address.

Maybe you need a tagline, maybe not. If you need more info on your card than that, consider making it two-sided. One helpful trick is to put a call to action (CTA) on your card like “Call me for a free quote,” or “Freebie when you show this card,” or “Open 24 hours a day,” etc.

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How to use your great business card

Once you’ve got 1,000 of these printed, how do you distribute them? Always keep a handful on you in a hard case, so you can give them out at a moment’s notice. Always give a person more than one card, so they can give it to a friend. If you have the opportunity for mail correspondence, include your great business card with your mail. Ask your close friends and family to carry a handful with them as well. When they have coffee with friends, they can market you and your business. There are plenty of ways to get your card out there. Here is a list of some stranger ways to offload them to the public. 

At Performance Group, we can help design a business card for you or your entire company, and print them for you. If you want to talk about redesigning your cards or simply get a quote, give us a call at (402) 896-9400 or (800) 913-9015.