What are your marketing resolutions in 2019? If one of them is to learn more about direct mail marketing campaigns and how to get the best results out of them, this blog is for you.
While digital marketing remains an important aspect of overall marketing efforts, many businesses find that a well executed physical marketing campaign yields even better results. Read on to learn about several key points that could help you increase your direct mail marketing response rates in 2019.
Statistically, direct mail is much more effective than email.
The reasons why are tangible, literally. As opposed to email, direct mail is tactile, personal, positive emotion-inducing, and memorable. All of this adds up to positive experiences and positive brand associations.
Use email marketing to supplement direct mail, not replace it.
There are numerous reasons why people these days typically harbor some distrust of digital marketing efforts. That means that, for most businesses, relying entirely on digital marketing is unwise. However, using digital marketing and print marketing in tandem creates increased conversion rates on both platforms.
Personalizing direct mail pieces increases conversions.
This is a step that many businesses choose to forgo when designing their direct mail campaigns because it requires extra time and resources and they aren’t convinced that it will be worth it. In fact, research shows that adding a person’s name and full color in the direct mail can increase response by 135%. Adding one more piece of sophisticated information from your database can increase it by 500% (!).
When you make a piece of marketing feel like it was designed specifically for that person, the chance that they respond positively goes through the roof. So, as you consider the strategy behind your business’ marketing campaigns for 2019, ask yourself if you are providing a positive experience. Ask yourself if you are doing a good job at using email and direct mail in tandem. And ask yourself if there is a way to make your messages even more personalized.
If you are looking to streamline the production and distribution of printed marketing materials for your business in 2019, let Performance Group help. Contact us online here or give us a call at (800) 913-9015.