New Year, New You: 3 Critical Elements of a Rebrand

New Year, New You: 3 Critical Elements of a Rebrand

Have you ever heard the phrase, “new year, new you”? Sometimes you feel the need to reinvent yourself, and there’s no better time to do it than when the year begins anew. The same can be said for businesses. While a rebrand is something not to be taken lightly, it’s also something that can re-energize you and your business and get things moving in the right direction.

If you’ve decided that this year is the right time to rebrand your business, we’ve put together a few tips that will help you navigate the situation calmly and confidently.

Identify your mission, vision, and values.

Sometimes in business, the important things get lost in translation along the way. You start up, you have a clear idea of who you are and what you stand for, and then life, as they say, gets in the way. Whether or not you feel you’ve lost your identity as a business, it’s important that during the very first stages of a rebrand that you sit down and identify who you are as a company. What are your mission, vision, and values? What is truly important to you, and how do you want to be viewed and remembered? Answering these key (and often difficult) questions will make it easier to develop a new brand that you and your customers truly identify with.

Entrust the right team.

This may sound obvious, but it can be complicated, and it goes for both internally and externally. You want to have champions of your brand internally and get them excited about the rebrand. Identify them and let them know how important they are to the company and its success. You also need to find the right businesses externally that can help you get where you want to go with the rebrand. Whether that is the right design team for the logo or web development team for the website and app, or a print management company like Performance Group to make printing, warehousing, and distributing all of your printed materials easy, it is critical that you have the right pieces in place before the launch of the new brand.

Act fast, but not hastily.

Finally, it is important that you are confident in your decisions. Though you should not rush any piece of the process when it comes to a rebrand, you also have a great incentive to not dilly dally. Every day that you let your old brand exist out in the world and every dollar that you spend on marketing that old brand is a small detriment to the new brand that you are working so hard to create. Though business should not stop, you shouldn’t approach a rebrand as a side project. Instead, take your trusted teammates, both internal and external, and dive in head first! It may be exhausting but you’ll be glad you did when it’s all done.
If you are getting set to rebrand your business in the new year, we at Performance Group would like to wish you the best of luck! If you would like to know what our print management, warehousing, and distribution services can do to make your life easier, click here to learn about our services.