Print and Social Media; Two Sides of the Same Coin

Print and Social Media; Two Sides of the Same Coin

Unless you’ve been living under a rock, you’ve probably started to look online for a means to your marketing ends. And in doing so, have probably considered cutting back on your print budget or cutting it altogether. Don’t do that. Instead, learn how they can work together in order to get much more mileage out of your advertising and marketing efforts. In doing so, both you and your customers will benefit. But how do you do it? Let the Performance Group pros tell you…

Make People the Focus

At Performance Group, we are committed to creating innovative solutions for our customers. We care about you and any business or company that provides a product or a service should follow suit. Afterall, why is Joe Shmo going to pick you over your competitor? The answer: consumers will care about you if they feel your business cares about them. Focus your social media and print efforts on letting your customers know that you see them as individuals worth serving, not just walking dollar signs.

Boost Social Engagement With Current Print Promos

Contrary to popular belief, print and digital advertising can play nicely together. Use these tips to put your print advertising to work for your social media campaign and vice versa.

  • Launch a hashtag campaign: #hashtag campaigns are great for when you want to create a buzz. They are also super easy to track and you can throw the hashtag on any print ads you’re running or any direct mailers you’re sending out. Just make sure the hashtag you pick isn’t already in use.
  • Find out where your target audience hangs out offline and advertise to them there. Remember, these should be teaser print ads with just enough information to pique the reader’s interest, inevitably leading them online.
  • Just as you can tease your social media outlets on print ads, go ahead and put those print ads or mailers on your social media sites! Just don’t forget the hashtag! Cross promotion is a great way to expand the reach of your message.

According to an Econsultancy survey cited by Marketing Charts where marketers responded to the surveys based on the needs they saw from their own clients:

“90% of marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years.”

It went on to state that,

“73% of company respondents and 75% of agency respondents noted that their clients will be using a more cross-channel marketing strategy this year.”

We’ve said it before, and we’ll likely say it again: print isn’t dead. If you’re trying to stay ahead of the digital curve by moving your business to strictly online interactions, you’re going to be missing out on a huge opportunity for growth by excluding a specific audience. At Performance Group, we make it easy to not only effectively market your business but also stand out against your competitor with high quality printed materials. Contact us today to find out how!