Take a look around you right now. You probably see a pen, canvas tote, umbrella, hat or t-shirt that has some company’s logo printed on it. Promotional products are a great way to increase your brand’s awareness, reach your audience and, let’s face it, people just plain like them. It was found that 58% of people in the US own a promotional t-shirt. In fact, a recent survey discovered a quarter of the population owned a promotional item in every category including t-shirts, pens, drinkware, bags and more! Can you imagine what that would mean for your business if 25% of the population knew the name of your company? Let’s talk about why you should consider promotional products as part of your next marketing campaign.
1) It’s a great introduction
If you are reaching out to a new audience, do you think they’d rather get an email or a useful pen? The promotional product helps break the ice into an introduction and engage personally with your customer. Who doesn’t like getting a gift? If you are on the receiving end of a free product, it makes you feel good! The kind gesture of getting a special tote bag or coozie makes a potential customer feel inclined to return the favor by giving you their business. Market research found that 52% of people given a promotional item ultimately did business with that company.
2) They have staying power
Sending direct mail is a great way to let your customers know about a seasonal special or introduce them to a new product, but they often don’t last beyond that first reading. However, promotional products are not going to be tossed in the trash and have a broader reach. Promotional umbrellas were found to be used for 18 or more months. Can you think of how many people your company could reach on a rainy day just by having a few people pop open a branded umbrella? On average, promotional products are used for about 6 months and often are seen by more than the recipient. After that period of time, two-thirds of people will give it away rather than tossing it.
3) Spend more, Make more
A Baylor University study found businesses that used promotional products received 22% more referrals than those who did not. The good news is, you don’t have to spend a fortune to start using promotional products. Pens have the best return on your investment and cost about 1/10th of a cent per impression. For just $1, you can reach 1,000 people!
This comprehensive market research shows how effective promotional products are to engage your customer. If you don’t know where to start with your promotional product line-up, please feel free to contact us with questions. We have an impressive product line of promotional products that you can check out here.