Did you know? After receiving a promotional product, 85% of people did business with the advertiser. Promotional marketing is the ultimate way to boost your brand’s outreach and recognition. Whether you want to drive customer loyalty or reach more customers, finding the best engaging promotional product will help you get there. Below are a few tips to find the best promotional product for your customers.
Know your audience
Who will be receiving this engaging promotional product? This is the most important tip. Knowing your customer has many factors. Factors such as age, gender, occupation, and location. The more you know, the better. Think about the type of people you are targeting and their lifestyles. Start small to narrow your target market down. Women or men? Maybe both? Older adults or younger adults? Is your target market business professionals? Maybe your audience is leaning towards athletes. Once your target market is discovered, you can determine your objective.
Determine your objective
What do you want to accomplish? The answer to this question is crucial for the outcome of your campaign. If you know exactly what your ideal outcome for this promotional campaign is, then you won’t be wasting money on promotional items no one will engage with. Your company’s goals should determine how much money or energy should be spent on the project. Do you want higher-end products that target a filtered audience? Or should you use a more low-cost promotional item that makes sense among a general audience?
Top product categories
Keep in mind the most popular products out there. Creating a unique branded promotional product will encourage the consumer to hang onto it. Below is a list of popular promotional items to consider:
- Tote Bags
- USB Drives
- Power Banks
No matter what product you choose, make sure you are thinking about the usefulness of the product. Will this product get used or thrown into a junk drawer? Ultimately, you want to choose a product that will benefit your customers the most.
Longevity should be your top priority
Longevity. Longevity. Longevity. Products that have a higher chance of becoming part of your customer’s daily routine have a better return on investment. The more people see your brand, the more reason they have to seek you out when they have a relevant need.
Measure your growth
The labor and effort you put into these promotional products shouldn’t be going unnoticed. It would be a mistake to not track your return on investment thus far. Using surveys to gather insight into your marketing efforts is very valuable. Another way to do this is by thanking your loyal customers. Capturing their feedback and asking for their opinion can surely help you organize future campaigns while allowing the customer to feel involved and appreciated.
Promotional products can engage consumers in a way that conventional marketing cannot. This strategy builds long-term connections with the client. Use these tips to choose an engaging promotional product for your customers. If you find yourself looking for help on this topic, Performance Group would love to help. To learn more about Performance Group’s print management services, click here.