Why Print Still Matters in a Digital World

Why Print Still Matters in a Digital World

While most of the world has gone digital, there’s still a place for print. Especially when it comes to business, print products and high quality printed materials still matter a great deal when it comes to putting your best foot forward and closing more business.

Today, we’re going to discuss the benefits of print in a digital world and how Performance Group can help you better manage all of your printed materials.

Print Deepens the Buying Relationship. 

There’s no denying that much of the buying process happens online. You need to invest in your digital presence, but as we’ll see in the next few points, relying solely on digital isn’t enough. Investing in high quality printed materials for your customers and prospects is a smart investment in the relationship with that person.

Digital Alone Isn’t Enough.

As we mentioned before, it’s true that digital is incredibly important for businesses these days, but in most cases, a digital-only model is inadequate to connect with new prospects and stay top of mind with your existing customers. While you might expect print to be falling out of favor with the younger generations, the opposite is actually true. According to a recent study, 23% of millennials bought or ordered something as a result of receiving direct mail in the last 12 months.

People Trust Print More.

News Flash! Did you know people actually trust print advertising more than digital? There are some great reasons why. You can check out our blog here, but ultimately the bottom line is that print has stood the test of time. As something tangible, a piece of high quality printed materials provides a sense of permanence and trustworthiness that digital content just can’t.

The ROI of Print Has Been Proven.

Did you know that print has proven ROI? According to research firm comScore, “retailers have seen a $21 million difference in online sales per million site visitors between those who had received a catalog at their home addresses and those who had not.” Ultimately, it’s clear that high quality printed materials have the ability to create a closer bond between the customer and your business.

So, have you invested properly into print for your business? Even in a world that is undeniably digital, high quality printed materials have a unique ability to develop trust in your brand and to keep your product or service top of mind. If you would like to learn more about how Performance Group can help your business make better use of print, get in touch today.